Apple posts its first iPad Pro launch ad on YouTube

By , Nov 9, 2015

A great big universe iPad Pro

Apple, gearing up for Wednesday’s launch of the iPad Pro, has posted its first launch advertisement for the super-sized tablet on its YouTube channel. The 30-second spot, entitled a Great Big Universe, features footage of Sky Guide and Procreate, two apps that will launch alongside the iPad Pro with assets that take advantage of that extra large screen.

After showcasing Sky Guide in fullscreen glory, the user then switches to Split View mode to view both applications side-by-side. The ad is topped off with a brief look at the Apple Pencil, as the lady in the spot uses it to create an outer space diagram with notable precision.

It’s a good first advertisement for the iPad Pro, but I’m not sure if it fully captures the essence as to why such a large tablet would be useful to the every day iPad user. For applications like the one in the advertisement, however, the iPad Pro seems like a no-brainer. Consider this just a teaser spot before Apple really pushes the gas pedal on its promotion of the largest device in the iOS family.

Apple seems to be catering to business and creatives initially, but I think that the iPad Pro has lots of potential in the home market as well. What are your thoughts on the Great Big Universe spot? Do you plan on buying an iPad Pro on Wednesday?

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  • iBanks

    I actually like this!

  • David Pomerleau

    iPad Air 1st gen really lagging on iOS 9.1 and screen just cracked. Please somebody talk me out of spending $1000 on iPad Pro!! Any ideas when iPad Air 3 will be released?

    • That_Fruitarian

      My iPad Air isn’t lagging on iOS 9.1 but I may tell my wife that when I grab my iPad Pro. 🙂

    • Leguro

      I’m not upgrading from Air 2. I would have upgraded to the Air 3. I like the Air’s size for mobile/tablet. No one knows about Air 3 yet. I’d either get the Air 2 for $325 this Black Friday, or wait for the Air 3. You aren’t going to suffer using the Air 1 until the Air 3 is released. If you are looking for a business device or if you want a really big tablet, then it makes sense to get the Pro.

    • SkyFall

      Wait till March if you want to buy the Air 3. Rumour has it they’ll announce it along with the new Apple Watch.

  • iBanks

    Just been confirmed at my job that the pro 128 LTE will also be available on Verizon at $49 monthly installment

  • Finally can say I’m passing on an apple product. Not interested in a bigger iPad, already feel like the iPad Air 2 is to big for me.

  • Mark Tesch

    woohoo! this’ll be great with MovieBox!

    • Satyam Panchal

      Yea xD

    • Martynet

      720p video on this display? Not sure 🙂

  • George

    I would rather buy that Samsung briefcase tablet thing lol

  • Erik Aukerman

    I want it.. pen+procreate awesome.

  • What a dumb ad, looks ideal for film scenes. Yeah right, you aim your ipad pro at the sky and you draw over the pic you took. That happens IRL way too much lol