Apple TV

You are probably aware that you can disable password prompts altogether for free downloads made on your iPhone, iPod touch, iPad and Mac. As an added layer of protection, iOS and OS X will either require your Apple ID password for each paid download or after fifteen minutes of making your last purchases in the iTunes Store, App Store, iBooks Store or Mac App Store, depending on your preference.

What you cannot do on iOS and OS X is disable password prompts for both free and paid downloads. On the new Apple TV, however, it’s possible to turn off password protection for both free and paid items and this tutorial will help you do just that.

How to turn off password prompts on 4th generation Apple TV

Step 1: On your Apple TV, go to Settings → Accounts → iTunes and App Store → Password Settings.

Step 2: In the section labeled Purchases And In-App Purchases choose the Require Password option.

Apple TV fourth generation password settings screenshot 001

Step 3: Now set your preferred level of protection to Never. You can also choose to be reminded to Always enter password for purchases or After 15 Minutes.

Step 4: Also select Require Password under the Free Downloads section and choose Never to turn off password prompts when downloading free apps from the App Store.

Apple TV fourth generation password settings screenshot 002

Tip: If you set Require Password to Never in step 3, there won’t be an option to turn this setting on.

How to turn off password prompts on 2nd or 3rd generation Apple TV

Step 1: On your Apple TV, go to the Settings → iTunes Store → Sign In section and sign in with your Apple ID and password. If you already are signed in, sign out and then follow the steps in this section to change your password settings.

Step 2: You should now see a screen that offers you to remember the password.

Choosing “Yes” remembers the password for purchases as long as you’re signed in with your Apple ID. Setting your level of protection to “No” will require your password each time you purchase television shows or movies on the device.

Though you can disable password prompts for free items in iOS and OS X, you cannot completely turn off password protection for paid downloads on these platforms.

RELATED: How to turn password prompts for app and media downloads in iOS

As a refresher, related password settings can be found on your iPhone, iPad, or iPod touch under Settings → App and iTunes Stores → Password Settings.

If Touch ID is enabled for App Store purchases, you won’t see this menu so manage these features in Settings > General > Restrictions > Password Settings.

iTunes store password settings Mac screenshot 001

On your Mac or PC, your preferred level of password protection when downloading apps and media is managed under the Purchases and Free Downloads sub-sections within the Store tab of iTunes’ Preferences, as shown above.

If you like this tip, check out other Apple TV tutorials in our archive.

Stumbled upon, or discovered a nifty little trick for your Apple device? Share your findings in the comments below or shoot us an email at tips@iDownloadBlog.com.

  • Ian Weir

    Sure with Apple would fix it on iTunes. Ever since installing EL Captain it’s been broken

  • scottrichardson

    Doesn’t work. My ATV4 asks for my iTunes password every time. Even though I set it to never. My password is long and complex and it’s driving me mad

    • Will Morgenweck

      I’m having the same problem too. I’ve even reset the apple tv thinking I’ve done something wrong. My previous apple tv doesn’t have this problem. Very annoying.

      • scottrichardson

        I fixed mine by completely restoring the unit to factory settings, then set it up again. All fine now. Give it a go!