Apple TV 4 top view remote

After launching online orders for its fourth-generation Apple TV, Apple will start selling the new set-top box at its retail stores on Friday, October 30, 9to5Mac learned from sources close to the matter.

In addition to sales via the Apple Online Store and company-owned retail stores, the new Apple TV is listed for pre-order at other resellers like Best Buy and B&H.

“Apple retail employees say that stores are beginning to receive shipments to sell at the end of this week, while stores will be re-organized overnight on Thursday to promote the new Apple TV in stores on Friday,” wrote the publication.

As for other sales channels, Best Buy currently has both 32GB ($149) and 64GB ($199) models available for pre-order, with store inventory expected November 4. The electronics retailer is also offering a two-year AppleCare plan for $29.

Last week, Apple invited its developers to begin submitting their Apple TV apps ahead of the device’s launch. If you’re in the market for the new box, check out Jeff’s roundup of Apple TV accessories your might like.

Have you ordered your Apple TV online yet? If not, will you instead be picking it up at one of Apple’s retail stores?

Source: 9to5Mac


  • DOOManiac

    Is there any word on what apps are available at launch?

  • Rowan09

    I’m very interested to know if I can put Kodi on this. I’ll be purchasing one on Friday to mess around with it

    • Anonymous

      You may be able to side load it. Jeff? Lol. But yeah i plan to do the same. Long as plex and your major channels have app ill be cool with it.

      • Merman123

        I can almost see the headlines of Apple rejecting these apps on the Apple TV App Store 🙁

      • Micrones

        That will be a shame though….
        my rationale for buying is based on the hope that major streaming apps like Plex and Infuse will be available at some point.
        Tired of having multiple devices for streaming videos from my NAS

      • Rowan09

        Plex is already on the AppStore so it should be allowed.

      • Micrones

        I know but you never know with Apple…..
        Apps like that and more will make the Appletv 4 worthwhile and most importantly give Roku some stiff competition.
        And i see it giving other dedicated streaming boxes a run for their money too.

      • Anonymous

        That is probably true. But i got my finger cross for a jailbreak! =D

    • J. Rockwell

      you know damn well you won’t be able to put Kodi on it without a jailbreak.

      • Rowan09

        You can side load apps so maybe.

      • czarczarczar

        It can be sideloaded without a jailbreak

  • Loke1988

    I went with the TIVO Bolt. Integrates all my Comcrap channels, On demand, Netflix Youtube into one box and its awesome!!!! I may get one of these just for the gaming aspect but I need my socks knocked off and I don’t see that happening. The new ATV is cool with the voice search but so many of the results will cost even MORE money. The BOLT is awesome and no I don’t work for TIVO but I’d love too.

  • pauleebe

    Annoying that if you pre-order online, it won’t arrive until early next week unless you select $20 one day shipping. That’s not on the day of release.

    Very un-apple like.

  • Brett Griffin

    Was thinking about getting an Apple TV til I saw the price discrepancy here in Australia. $349 for the 64gb version compared to $199 in the US. Apart from the socket lead, does anyone know if the US version is the same as the AUS one??

  • Alberto Espinal

    Crap so I should’ve waited then, getting mine I pre-ordered Nov 2-4, so what’s the point of preordering if I could’ve picked it up!