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Apple on Thursday issued an updated diversity report, to provide transparency on its efforts to beef up hiring of women and minorities. The company is one of many Silicon Valley firms that has been criticized for having a mostly white, male work force.

According to Apple’s data, men still account for 69% of its workforce, and 54% of its US employees are white. It’s trying to move the needle though, as it’s hired 11,000 women since last year’s report (an increase of 65%), and over 5000 non-white workers.

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“Diversity is critical to innovation and it is essential to Apple’s future,” Tim Cook said in an open letter on Apple’s website. “We aspire to do more than just make our company as diverse as the talent available to hire. We must address the broad underlying challenges, offer new opportunities, and create a future generation of employees as diverse as the world around us. We also aspire to make a difference beyond Apple.”

Cook finishes the letter saying that Apple is proud of its progress, but understands that there is still a lot of work to be done. Apple will continue to expand its recruiting efforts, and plans to set up new programs to help students from all walks of life learn to code.

Source: Apple

  • Andy

    So basically they’re hiring less White males even though they may very well be capable of the role.

    • Sailor_V90

      As opposed to the Ethnic person who is just as very well capable of the role as the white male but next to never gets the job because they were not white…

      • George

        He doesn’t get the term minority.

      • Dan

        They overdo it sometimes though. Ie: where I work, they went out of their way to give the permanent contract to the newly hired black girl, even though she was no good at her job and had been there less longer than the other workers. They actually told us (and her) they she got the affectation because she was a minority. Funny enough, they recently had to let her go due to productivity issues. Stuff like that? It annoys me.

      • Sailor_V90

        I agree with you on the aspect that if someone is good at their and they have been putting in over time, that should indeed get the promotion. I do not agree with the pity party of giving someone a promotion just to shut corporate up, that’s insulting and dehumanizing. However, the initial job interview and the initial hiring of a new person should be an even playing field based on a person merits and their work ethics rather than their actual ethnicity. I mean I get it race is a touchy subject that no one wants to have but in reality, America as a whole nation needs to have the conversation. There is still so much silent hate and bigotry that needs to be dealt with but no one to get their hands dirty, most are just happy with beating around the bush and sweeping things under the rug. Yeah America has made progress but still has a long, long, long way to go.

      • Dan

        Yeah I agree. Everyone should have equal opportunity. Canada still has a long way to go as well.

      • Sailor_V90

        Well from my understanding Canada is ahead of the curb on America. (Note: sorry for the grammatical errors earliers.)

  • johnsm

    This is racism. As a straight, white, and male I feel Apple would rather hire other people, which is discrimination.

    • Sailor_V90

      Please Ser, enlighten me what is “other” people?

    • George

      You’re an idiot.

    • yungDrizzy

      Just like how most companies have been discriminating against minorities for decades? Two words….white privilege. But you’ll never understand that until you live life as a minority, you wouldn’t last a day

      • johnsm

        I don’t care about how other ppl treated you in the past. The laws are about individual’s responsabilities so don’t come to me with this past crap. Go to their graves and start complaining about that past debt.

  • Anonomous.TECH.man

    So when a android fanboy calls apples stuff gay they are technically correct. LOL

  • dudeimmexican

    The “Minority” title is a joke. Apple hire my pet dog so he can be part of a demographic!

  • Dante Arellano

    Latino? So if your names is jose but you are from spaint white/blond hair you are latino? If you are white but your last name is gonzales you are mexican or latino if you are the 3 generation of mexican born in america you are mexican? If you looks like latino but you dont speak Spanish and you dont have any document that show that you are mexican you are mexican any way