Amazing Apps iPhone Ad

Apple is continuing its “If it’s not an iPhone” advertising campaign with a new follow up commercial solely focused on apps. The commercial touts the App Store’s more than 1.5 million apps.

This is the third entry into Apple’s “If it’s not an iPhone” campaign. The two previous commercials were posted ten days ago, each focusing more on the hardware and customer satisfaction side of things.

The narrator of the newest commercial states: “This is an iPhone, and it comes with something Amazing…over one and a half million hand-picked…apps.” Indeed, apps have been one of the iPhone’s strong points since the App Store debuted. Compared to competing platforms, there are more high quality apps on iOS, and the multi-platform apps are often of a higher quality on the iPhone.

That’s not to say that all 1.5 million apps mentioned are all stellar. The App Store is loaded with tons of filler, which no doubt make up a large percentage of the 1.5 million. Yet, still, Apple realizes that the iPhone is known for its great apps, and it’s rightly honing in on that fact through its advertisements.

What are your thoughts on the commercial? What about the series in general? Sound off in the comments below with your thoughts.

  • Anthony Lara

    “If it’s not an iphone.. It’s not an iPhone.” <.<

    • Newgunnerr

      Their slogan should of been: if it’s not an iPhone, it’s crap.

      • Carlton Coleman

        Haha…I agree! But I do like how Apple doesn’t bash Samsung phones in their ads. Samsung should feel stupid for their marketing schemes.

      • ravinigga

        Samsung only show of with features. But that make not a phone perfect. Good apps is also important. And most apps (games, HealthKit, graphics, etc) are only in Appstore

  • Sweet. This ad reminded me of a scanner at my office.

  • drewjbx

    1.5 million apps… Id say 80 percent, maybe even higher, are useless crapware

    • But the 20% that aren’t are great!

    • Ángel Javier Esquivel

      Considering the fact that Google started reviewing app submissions to the Play Store some months ago, 99 percent of the apps on the Play Store are pure sht

  • coLin

    I still have a few apps on my phone that are not updated to the iPhone 6 plus screen and they look terrible: humongous keyboard that covers half of the screen, big icons in the status bar and other. If I jailbreak I could use the same keyboard everywhere; why can’t Apple do that?!?!

  • Xee

    But of those 1.5 million there are a lot of rubbish apps, that should just be deleted from the App Store!

    Also is there any way to search for only apps that have been updated for iPhone 6 Plus??

  • rosssimpson

    I’d love that gradient wallpaper that was shown on the first iPhone!

  • coLin

    Man this is awesome!
    The jailbreak community is AGAIN more useful than Apple’s inability to innovate. With millions and billions in profit they are unable to make small improvements like this 😐

  • Larson_M889 email

    I loathe adding “luxury” monthly bills. But at once the annual cost looks fairly good for individuals who require the newest Apple solution every darn year. I am talking about I spend $300ish for a new telephone every couple of years and usually jealousy those individuals who have greater phones annually after.