app analtics

Apple began sending out emails to registered developers on Wednesday, announcing that App Analytics Beta is now available to all devs, no request needed. The company debuted the analytics platform, which will give developers a detailed look at their app statistics, earlier this month in a limited request-only beta test.

The feature is free to those with a $99/year iOS Developer Program membership, and offers up a wide range of useful data for app-makers. With it, developers can view information like active app users, length of sessions, total number of sessions, and see which websites or promotions are driving the most traffic to their apps.

Here’s the email:

Now available to all developers, App Analytics gives you detailed insight into your app’s performance. There’s no need for additional code or app updates, and it’s available at no extra cost.

With App Analytics, you’ll be able to:

  • See how many customers visit your app’s page on the App Store
  • Learn how often your users open your app over time
  • Create custom campaign links and watch the success of your marketing campaigns
  • Find out which websites refer the most users

For more info, see our FAQ in Resources and Help.

Apple has beefed up its developer offerings in recent years, following the acquisition of Burstly and its popular app testing platform TestFlight. It’s also picked up multiple analytics and database companies within the last two months, including NoSQL expert FoundationDB and the United Kingdom-based data analytics firm Acunu.

Users shouldn’t worry about the privacy implications of App Analytics. It will only show developers anonymous, aggregated information and sharing can be opted in/out of via Privacy Settings.