Apple Watch Activity teaser 002

While Apple is set to announce quarterly earnings later today, it won’t be breaking down Watch sales for competitive reasons. This hasn’t stopped analysts from making educating guesses in terms of Watch sales since the device’s April 24 debut.

Estimates range from as low as 631,000 units to as high as 1.7 million units, with second-quarter shipments expected to hit nearly four million units as Apple’s suppliers resolve manufacturing issues with the Watch’s AMOLED display and Haptic Engine.

On the low-end, revered KGI Securities analyst Ming-Chi Kuo has estimated worldwide shipments of 631,000 units, writing in a note sent to clients last week that it’s too early to tell if the device will be a runaway success.

According to Kuo, the bulk of Watch buyers are currently early adopters. While previous estimates have called for shipments between two and three million Watches during the first quarter of this year, Kuo, along with other analysts, is now low-balling his numbers due to the manufacturing woes related to the production of the Apple Watch’s haptic feedback engine and AMOLED display.

On the high-end, Slice Intelligence is calling for 1.7 million Apple Wath shipments during the first quarter of 2015. Some 376,000 units have already shipped to customers, as per Slice data, which works out to only 22 percent of pre-orders. A remaining 547,000 watches are expected to ship between April 27 and June 11, Slice said.

Some 639,000 people will continue watching their email for word of when an additional 647,000 Apple Watches will start hitting doorsteps across the United States, according to shipping notifications sent to Slice Intelligence’s panel of two million online consumers. Slice’s data is only for the United States. As you know, Apple Watch went on sale in nine countries on April 24.

Slice Intelligence Apple Watch shipments chart 002

The problem with Slice’s data is the methodology used.

It’s an opt-in service that scans your email and gleans receipts from your inbox, which leaves out relevant data from customers who would not agree letting such a service scan their inbox. At any rate, extrapolating potential Watch sales from such an unreliable sample of buyers is dubious, to say the least.

Slice Intelligence Apple Watch shipments chart 003

That being said, I would take Slice’s numbers with an enormous grain of salt.

It’ll be looking forward to hearing Tim Cook on a conference call with analysts later today reading from a script as he dodges the inevitable questions about Apple Watch sales and revenue.

An earlier Slice poll of 9,080 online shoppers by Slice Intelligence has pegged Watch pre-orders during Friday, April 10, at 957,000 units in the United States alone, excluding other markets.

Another way to read the data: the Apple Watch has outsold every Android Wear device in existence in just 24 hours. As pointed out by Business Insider’s Rob Price, all Android Wear manufacturers — including the likes of Motorola, LG and Samsung — shipped just 720,000 smartwatch units during 2014.

Apple Watch dance 001

“Suddenly, Android on smartwatches becomes the platform with the smaller market share, and without the lucrative user base to justify prioritizing development for it,”he wrote.

As mentioned before, Apple won’t be reporting the Apple Watch revenues or units sales in financial reports, for competitive reasons. In explaining how it will change the way it reports product sales moving forward, Apple told analysts on an earnings call last October that devices like the Apple TV, iPods and the Apple Watch will be lumped together in one category because CEO Tim Cook doesn’t want rivals to see that data.

If you were a betting man, how many Apple Watch units would you say Apple shipped thus far?

Source: Slice Intelligence

  • Snailpo

    A lot on the count of mine had a ship date of June, and showed up the day of launch. I ordered 3 of them and they all showed up.

  • coLin

    Considering that the Apple Newton is selling on eBay for $100 up to $500, I would go with the Slice Intelligence estimates for the Apple Watch

  • Al

    I tend to think that since Apple is a player in the market will help push Android Wear sales. But the problem with Android Wear is the fact that developers hasn’t been on board compared to the Apple Watch.

  • Tommy Gumbs

    I bet they didnt sell as many watches compared to the numner of watch related adds on IDB. LOL. J/k.

  • Joey_Z

    people ordered multiple just to see which one arrives first, and then return the rest….

  • Tommy Gumbs

    I dont think they will sell many in the long. I have been in my local Apple atore twice for rMBP repairs and both times the watc table literraly had nobody at them. The stores were packed, just with people there for other things. Although my perception from one store means nothing.

    • Sterling

      Demographics might play a role in that. The Apple Store here, I had to wait in line just to touch the Damn thing and a waiting list to try it on.

      • Tommy Gumbs

        I completely agree with demographics. And this was this week so the hype may have worn off.

        It did give me time to play with them. I thought the maps festure was the best thing. Something i know could be convienent.

    • Kr00

      Could you translate that garble into English please? Or at least turn on auto correct, ffs.

      • Tommy Gumbs

        I only needed to make a few corrections…not that bad overall…but thanks. I just turned off auto correct last night since writing reports on the iPad sucks.

  • Chindavon

    They can’t make em’ fast enough. But hey, there are a bazillion other smartwatches out there for purchase, taking up retail space…(crickets)

  • Joshua The-Legend Wiebe

    Fix the highlighted word from wath to watch.