Apple Watch Maxfield

It’s a scene that we didn’t think we’d stumble upon given Apple’s severely strained Apple Watch launch supply. As you know, no Apple Watches are available in Apple’s brick and mortar stores, and at this time are only available via online purchase. To add insult to injury, the online store is backordered for months, and that goes for all models in all of the Apple Watch collections.

But there is a small beacon of hope emitting from several strategically placed spots around the world. As we previously reported, Apple is working with select fashion boutiques to sell the Apple Watch in store on launch day. It’s very ironic, but if you want an Apple Watch from a brick and mortar store, you shouldn’t go to the Apple Store, you should already be in line at one of these privileged boutiques.

Premium retailers like Dover Street Market in Tokyo and London, and Maxfield in Los Angeles all have the Apple Watch in store on launch day. Some stores, like Dover Street Market will reportedly have 350 watches on hand. Apparently, these models range from the Sport and Watch collections, as the Ginza store, another retailer with access to the watch, says no watches from the Edition collection will be available.

So what does this mean if you want an Apple Watch on launch day, but you haven’t ordered one online? It means that you should be queued up at one of these store right now.

Apple Watch Maxfield 2

Our friend @raytoro is in line right now at Maxfield in L.A., and sent us some pictures. He states that there are about 50 people in store now, and another 150 in line. They’ve started to hand out tickets, which could be signifying that supply is running low.

Apple Watch Maxfield 3

So yes, the Apple Watch is in stores on launch day, it’s just not in the store that you’d expect it to be in. Have you been able to make it out to any of the speciality stores that have the Apple Watch? If so, let us know in the comments.

  • pauleebe

    Worst launch ever.

  • maly69

    Thanks goe, I got mine about an hour ago via UPS SAVER.
    It is realy an amazing product.

  • Dan

    that’s just sad

    • How is it sad? If you want the watch but don’t want to wait for a long delivery date it seems rather sensible to queue up at one of the select brick and mortar stores that will carry the product.

      • Dan

        People can’t wait? They need it so bad they will wait hours in line and possibly not even get the watch after all that trouble?

        Maybe it’s just me, but I find it ridiculous. I’m not saying that because it’s Apple. I would not do this for any product. Have a little patience, go do something with your life and eventually your watch will come in the mail.

        To each his own.

      • Xee

        Same, I wouldn’t queue any product.

      • mlee19841

        It is sad. This is what this world has become. Grown adults acting like children. They need to be the first with the toy to brag and show off to friends.

      • That_Fruitarian

        Has become? When was it different? Man has been this way since the beginning of time.

      • That_Fruitarian

        Lol… I love the “go do something with your life” part.

      • mrgerbik

        no. it’s sad.

      • Waiting in line for anything is pathetic if you ask me. Being excited for this stupid gimmick watch in general is pathetic to me though.

      • H M

        I Think Your Conduct – Posting A Troll – Looks PATHETIC LOL.

        I You Don’t Like People Queueing Up for Something, Just Ignore ’em !


  • ttluv2004

    “The Watch is here”, “Buy Now”, …”Available to Ship: June”. I gave up…

  • czarczarczar

    Some people are selling their tickets for $500

  • Jamessmooth

    Just got mine an hour ago. Pretty slick watch. Going to the gym in an hour to test it out on a run!

  • It’s very ironic, but if you want an Apple Watch from a brick and mortar store, you shouldn’t go to the Apple Store, you should already be in line at one of these privileged boutiques.

    It’s very ironic indeed. You’d think the Apple Watch would be available in the Apple Store…

    Perhaps they didn’t expect their product would be so popular?

    • mrgerbik

      Welcome to marketing my friend. It goes a long way for Apple to have stories like this all over the blogsphere – It makes young, impatient techards drool and do anything to get one.

  • Jamessmooth

    Richard Ryan is awesome. Love his channel!

  • revivalstore

    So many watches for sale on eBay yaaooo

  • Blip dude

    Almost did this because if I knew the resale value on eBay was going to be huge, I would’ve ordered it online when I still the 4/24 delivery option. But even the huge resale value wasn’t even enough to get to wait in line all night. I did the whole “wake up at 4am to be one of the first to get this item” thing once, but I look back at how stupid that idea was. From this point on, I’ll just wait it out. I love my apple products, but material items are never worth a hype, and no matter how big this watches release has been, my opinion still stands, I do not need another device distracting me when I am having a human interaction, when my phone already does this. My opinion may change in the future, but I’m also not holding my breath on that.

  • :)

    gonna go buy 5 tomorrow and sell them on ebay for £850 a piece

  • The company and product must have got _something right if people wake up at 5 am and stand in line for however many hours to get one.