Best music app 2014

Apple has asked Taylor Swift and more than a dozen other artists for exclusive deals to promote its incoming revamped Beats Music service, reports Bloomberg. The company hopes that such deals, particularly with Swift—who has pulled her music from other services—will help attract new users in the increasingly crowded streaming music space.

The move is similar to that of Tidal, the Jay-Z-owned cloud music service that launched earlier this month, and could be the start of a new trend in the space. Artists have long been fed-up with tech firms like Spotify, Pandora and others who pay them the minimum royalty rate, and seem to finally be ready to take matters into their own hands.

Additionally, Bloomberg reports that, like Tidal, Apple is contemplating offering two price points for Beats Music: $9.99 and $14.99. But while Tidal’s top tier offers standard definition, Apple’s top tier would offer a blanket family plan for multiple users. You may recall that Beats Music had a similar deal in the past, with AT&T, but it has been discontinued.

We’ve heard a wide range of rumors regarding Apple’s plans for Beats Music, which it acquired as part of its $3 billion Beats Electronics purchase last summer. The company is believed to be working on a complete overhaul of the service, with hopes to re-launch it later this year with both price points and features that will set it apart from its competitors.

What do you think, would exclusive content from your favorite artists persuade you to consider Beats Music over other services?

Source: Bloomberg

  • iPhoneWINS

    fail should have just integrated it into iTunes..

  • It doesn’t matter what exclusives Apple gets and the same goes for the Apple TV too. People don’t want exclusive content they just want content and right now Apple is severely lacking in this department. There’s plenty of content in the US but less internationally. Their competitors are also ahead of them by miles. They have a lot of catchup to do…

  • LOL

    How are you approaching Taylor Swift when she already part of Tidal? Isn’t that a fail..

    • They could be signing a deal for when the Tidal contract expires or buy Taylor Swift out of the contract…

  • Benjamin J Schwartz

    I completely understand why these companies are going for exclusive content, but it only hurts consumers. Either people are going to have to get multiple plans through different services or they’re just not going to have access to the music they want.