Apple's upcoming streaming music service will offer a lengthy free trial period to new users, according to the Financial Times. Citing sources familiar with the company's plans, the outlet says that 'Apple Music' will be free for the first 3 months.
Apple hopes the extended trial period will give users plenty of time to immerse themselves in the service, making it harder to cancel. For comparison, Spotify currently offers a 30-day free trial, and Rdio's Unlimited trial period lasts just 2 days.