Beats by Cook

Stating what’s pretty close to the obvious, the New York Times reports the teams at Apple and Beats are working on a digital music service to directly compete with Spotify, one year after the Cupertino-based company paid $3 billion for the headphone maker. It won’t bring lower prices than its competitors, the publication says, and is currently being planned for launch this year.

The new streaming service from Apple is said to have many of the same characteristics as the Beats Music streaming service, with curated playlists and vivid visual appeal. It’s being expected Apple will get rid of the Beats Music name and put it under the iTunes branding.

Apple was working to have lower prices for its streaming service, however big record labels weren’t having it. Apple wanted lower licensing costs from labels, however they now hold the power in negotiations as Apple works to catch up with the industry in the music space.

It’s been reported Apple could unveil the music service at the World Wide Developers Conference in June, in an iOS 8.4 update.

It’s being further reported Apple is planning an overhaul to iTunes Radio, Apple’s answer to Pandora that was introduced in 2013 and hasn’t been introduced outside of the United States. The overhaul will see radio stations that are tailored to listeners in regional markets, and with Beats executive Jimmy Iovine’s help, more exclusive albums.

The New York Times says former BBC Radio DJ and recent Apple hire, Zane Lowe, will help with the relaunch iTunes Radio.

Source: New York Times

  • Bass Head


  • vivalaivsca

    I hope theres lossless audio

    • I truly believe there won’t be lossless streaming until 5G comes out someday. I so hope I’m wrong about that too.

  • Raul Torres

    Hope I can keep my Beats Family plan !!!

    • From what I heard you will not be able to.

      • Raul Torres

        Hope it’s not true hope they offer a family plan.

  • Techsticles

    Is there going to be some new software because iTunes is kind of a mess. Never got a chance to play with Beats. Also, some of what makes Spotify neat is the sharing and seeing what friends are playing.

  • Byron C Mayes

    “Obvious” is a bit of an understatement.

  • I hope they do something with their Radio Streaming Service. I have a station on there, and it’s pretty hard to find, unless you’re on an Apple TV…

  • They could always just release it. Sorry but a music streaming service doesn’t need a world stage like that. I love Apple but that is just overkill.

  • Xee

    Good! Not really interested in iTunes/Beats music service per se but rather increased competition and lower prices all round.

  • Jason Baroni

    iTunes Radio is kinda boring, and the music app needs a redesign asap.

  • Armed in the Villa

    I wonder what’ll happen to my iTunes Match account then. A perk of paying the $25/year for iTunes Match is that I can listen to iTunes Radio without commercials, somewhat like the Amazon Prime Music that pretty much does the same thing.

    • Linton Findlay

      Match does more than get rid of add though. I use it to get iTunes quality music and to stream to my phone

  • i hope it will be free and international – not just USA