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Apple is halting sales of competing fitness bands, as it prepares to launch the Apple Watch next month. As noted by Recode earlier today, several Apple stores have begun pulling Jawbone and Nike devices from their shelves, and a quick search of the US web store returns similar results.

The Cupertino firm made a similar move in the fall of last year, pulling FitBit products from its shelves. This may be a bit less significant, though, given Jawbone’s smaller marketshare and Nike’s decision to focus its efforts on fitness software rather than produce anymore FuelBand hardware.

Mio chief Liz Dickinson told Recode that Apple notified her a few months ago that the Mio would also be removed from their stores. “They said they brought in a new executive in the marketing area who wanted to make the Apple brand more front and center and clean up the number of accessories.”

On April 24, Apple will launch its highly anticipated smartwatch, and though it hasn’t touted its fitness-related capabilities as much as some of its other features, it does offer a variety of them. It’s clear Apple doesn’t want its Watch to have to compete with similar products within its own walls.

Source: Recode

  • Lemerio P.

    Make sense

  • Luke

    Really disliking the apple watch so far. Don’t get me wrong, it’s a great device, but I don’t like all the commotion it’s causing. People are acting like the apple watch is the first “smart watch” that’s ever existed. What I’m basically saying is that you shouldn’t be pressured by people around you just to get one of their products, there are other options out there too. Lots of people don’t know or care T -T

    • CollegiateLad

      Who’s pressuring you? I’ll slap their hand for you.

    • FreeGreezyDoe

      Yea because its overprice for what it can’t really do as well as the $700 bands

      • mike

        bands are 150 max for the really good ones

      • FreeGreezyDoe

        No they’re like 700-850

      • Benjamin J Schwartz

        Where did you find an $850 fitness band? Brand and model, please.

      • FreeGreezyDoe

        Bro go look on the apple website they have the prices the fitness band is like 150 and the rest are all 700+

  • Patrick Richardson

    Use to be a fanboy as bad as I hate to say it but, lately, I’m growing tired of Apple. They steal key members in other companies. Then, when the tables are turned, they ask for anti-poaching agreements with other companies. They come up with bad designs as with antennagate in the iPhone but it basically gets swept under the rug. Steve Jobs whined towards Google about them getting in the phone business stating that ‘we didn’t get in the search business’ but Apple is branching out into all kinds of other ventures. Steve Jobs has been quoted as stating that good artists steal but they go after other companies with patent infringements. They can update an 13-inch Macbook Pro with a new trackpad but can’t update the 15-inch. ??? The mobile phone has essentially replaced the watch but they choose to go with the opposite and come up with a way overpriced watch to complement the phone. ?? In conclusion, anybody want to buy a used iPad and Macbook Pro? I’m done with Apple!

    • Chindavon

      Bye bye.

    • iPhoneWINS

      i agreed until you mentioned selling off your iPad and mac book…lol apple has been sucking lately but they still make some great devices also…

      the watch is optional so i am not bothered.. will not buy until the do a thinner redesign and give it better power