Snapchat Discover image 001

Tuesday, Snapchat announced a new feature called Discover which highlights curated stories from Snapchat’s different editorial teams.

Snapchat is moving to become a media platform so they’ve partnered with some of the major names in media like the ESPN, Vice and CNN to build a storytelling format which puts the narrative first.

“This is not social media” nor is it aboutwhat’s most new and trending, remarked the firm in a blog post. No, sir — Snapchat believes in curation and high-quality content so “We count on editors and artists, not clicks and shares, to determine what’s important.”

Stories are organized by channels related to specific topics of interest, each refreshed once every 24 hours. To open an edition, just tap it. Swipe left to browse Snaps, or swipe up on a Snap for more. Each top Snap is home to some nice long-form videos and articles so get discovering.

Here’s Discover in action, have a watch below.

The Verge reports that Discover was supposed to debut last November with partner content only, but Snapchat recently changed its mind and figured Discover should put some original content in the curated section of the app.

Indeed, as Snapchat put it, Discover is has been built for creatives who are often forced to accommodate new technologies in order to distribute their work.

“This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising,” says the startup.

It’s an ad-supported service so expect to see advertising on both third-party and Snapchat’s own content.

Discover is available now via the freshly updated Snapchat 9.0 for iOS.

Grab Snapchat in the App Store now.

Source: Snapchat

  • Tony Trenkle Jr.

    To anyone who has phantom installed, don’t update to this! I learned the hard way and it crashed. But just disable phantom in the settings and the app should work fine.

    • Fanboy 

      Wow, I was actually holding out to update my iPad first to check compatibility. Good thing I didn’t update my iPhone.

      • Tony Trenkle Jr.

        So you have snapchat on your iPad? Or you just use that to check compatibility issues?

    • Vighnesh Manick

      Damn you apple auto-update. There goes my phantom

      • Tony Trenkle Jr.

        Don’t have it on auto update then lol you can change it

      • jake kneller

        Ghost preffs still works

    • Noah

      It’s working now on CokePokes’ private repo

      cokepokes.myrepospace [dot] com

      • Tony Trenkle Jr.

        Yeah I know he updated it.

  • Marcus

    Snapchat is probably making so much money off of this… I’m starting to not really like them anymore. The app is getting way to complex and it’s not as fun to use anymore. This update changed way to much in the app and it wasn’t for the better 🙁 Also, where are is my best friends list?!?! Seriously, Snapchat?!?!