12 days 1

For the last six years Apple has been running its “12 Days of Christmas” promotion in the UK, and did so last year in both the UK and US “12 Days of Gifts”. It joyed customers by giving away iOS apps, music, films and books over the twelve days following Christmas Day. However as noticed first by MacWorld, it appears Apple is discontinuing its holiday tradition in 2014/2015.

We’re now three days out of Christmas, and any type of promotion can’t be found. MacWorld reports from a reliable source that we’re definitely not seeing the “12 Days of Christmas” app this year.

There are several reasons why Apple could be discontinuing the tradition.

For one, there are just so many free apps on the App Store right now. App developers have realized the benefit of making their apps free, and then allowing in-app purchases to garner revenue. Two, Apple recently changed the language on its App Store from “free” to “get”. Three, customers weren’t too happy with the U2 album giveaway.

MacWorld also offers the theory that new retail head Angela Ahrendts is behind the discontinuation of the giveaway. Apple also chose not to discount any Macs, iPads or iPhones for Black Friday, which she may have had a part in.

The 12 Days of Christmas promotion in 2013/2014 offered the Home Alone movie, a live Justin Timberlake track, The Ice Princess Book, Rayman Jungle Run, and more, for free.

Luckily, Apple isn’t discontinuing all traditions this year. It announced earlier this week it will still be doing its “Lucky Bags” promotion in Japan.


  • Rodney Coleman


    • workin

      Changing face of biggest(or most ubiquitous) corp in the world:Grinchface.

  • aw81

    I had a look for the app just yesterday, wondered where it was.
    I only ever downloaded a few things each year as most of it is rubbish but there was always something worth not paying for, oh well…

  • Merman123

    It’s the people’s own fault. They bitch and whine about everything they get for free. Needless to say, we don’t deserve it.

    • AnArcticMonkey

      Okay the U2 whining I can understand as that album was basically forced onto everyone’s devices. I agree with you if you were focusing on the backlash from last years offer.

      The 12 days of Christmas 1 star reviews were absolutely mental, boo hoo you didn’t get the app you wanted for free, no need to take it out on the developer who offered their app fore free.

    • Andy

      We live in a society full of ungrateful a-holes. The U2 album wasn’t even that bad, I’m sure people will complain regardless of whichever artist’s album was “forced” onto their accounts.

      You offer them something for a lower price, they complain.
      You offer them something for free, they complain.
      You don’t offer them anything, they complain.

      • Jason Baroni

        You said it well, Andy. Thanks!

  • Lame

    Doesn’t matter. Everything they’ve ever offered was trash anyway.

    • Adrian

      Not everything, there are some good movies still in mah itunes cloud.

    • One man’s trash is another manms treasure. Just because you didn’t like the offerings, doesn’t mean others didn’t

      • Jason Baroni

        Well said.

    • Maxim∑

      last year we got hugo for free, thats not trash

      • Jason Baroni

        I got it too, also Rayman Jungle and Kings of Leon. Imagine what this people’s tastes are like calling all of this “trash”.

  • Jesper Hansen

    How can people be unhappy with a free U2 album?

    • Tbh, I thought that album was amazing. I still listen to it to this day

      • Jason Baroni

        This album is finally something pretty good from U2 for years. I simply love it! And the Plus version is even better.

      • Gleesh

        It’s garbage nobody even reviewed it and it only made headlines cause it was a headache

    • Serge Bodin

      Because not everyone likes rock

    • onesimpleclik

      Because, Bono.

      • Gleesh

        Lmao f bono

    • AnArcticMonkey

      If you were forced to have a Lil Wayne (assuming you dislike him) album in your music app you would not be annoyed? Apple buggered it up when they forced people to have the album on their device, having the option to download it through the iTunes app would have been a different story.

  • askep3

    They probably only stopped I because people just bitched about the FREE stuff they got, like its free learn to appreciate or just ignore it and leave

  • Jason Baroni

    I bet this is because of the complaints about the U2 album. Many will pay for a few. You people complain too much, and you shouldn’t, specially when you receive a gift, for free. The album download was an option, and you also could delete it from your library. Now we are no longer receiving free content for Christmas.

    • Gleesh

      Yayyyyy no more free crap

    • George

      There is a difference between offering something for free and side loading shit on your phone without your permission.

      • Jason Baroni

        It would just be downloaded if you tapped the button to. If you did, you can use am internet tool to remove it. That simple.

      • George

        The internet tool was only added after the backlash.

      • Jason Baroni

        You can still use it right now

      • It takes a few buttons to remove the album anyway. Can’t you just click “delete”? It’s not even like they downloaded a bunch of crap on your phone.

      • Jason Baroni

        You have the whole point.

  • Jife66

    I don’t blame Apple for not offering it this year, after all the bitching about previous free content and the U2 album backlash, ( which i actually liked ) i would do the same, some people are just ungrateful. If there is something offered for FREE that you don’t like don’t download it, simple .

  • Bugs Bunnay

    this is complete utter bs right here.

  • Matt

    I honestly do not care, last year I thought they would be great gifts but they were literally crap. One of the gifts was something related to Elmo.

  • Ottawa Gamerz

    what a shame who the f cares all apple did this year was steal android note and screw up and they are ashamed to have someone in that spose 2 be the best f 8.0 8.1 8.2 and well while android is releasing 5.0 with no problems what a surprize because they test there stuff so stop crying and go buy a apple card and buy urself things 2014 apples epic fail what will they f up n 2015 lets wait and see