Apple Japan sets “Lucky Bag” New Year promotion for January 2nd


The Japan arm of Apple announced on Friday that it’s once again bringing back its “Lucky Bags” promotion on January 2nd, 2015. A “Lucky Bag” is a Japanese New Year tradition, and also known as a Fukubukuro.

Retailers who take part in the Lucky Bag promotion offer a bag for a set price filled with unknown random items and sell them for discount. Last year, Apple’s Lucky Bag promotion was priced at 36,000 yen, roughly $345, and contained headphones, iPads, MacBooks, and more. Obviously, the more expensive items aren’t doled out as often – hence the lucky nature.

Apple will only be selling Lucky Bags through its brick-and-mortar Apple Stores. It has not revealed pricing for its 2015 promotion. Not happy with what you got inside your bag? Apple says no returns.

The festivities kick-off at 8am on January 2nd in Japan. Many Japanese Apple Stores will be opening two hours early to accommodate the influx of customers.