Apple issued a statement this afternoon from Senior Vice President Eddy Cue regarding its new U2 album promotion. Cue says that over 33 million iTunes account holders have accessed “Songs of Innocence” since the promo launched last week.

Mr. Cue called the number “record-breaking,” but didn’t elaborate. He did, however, note that the figure includes customers who downloaded the album from their iCloud account, streamed it, or listened to it in iTunes Radio’s First Play channel.

Apple announced last week that it had teamed up with U2 to give away its new album to over 500 million iTunes users over the next month. Terms of the deal have not been disclosed, but it’s believed to be part of a $100 million marketing campaign.

Not everyone appreciates the gesture though. Apple has received quite a bit of criticism from users who were upset that the company pushed the U2 album to their accounts without permission. Apple today released software to remove the tracks.


  • kurt

    You mean Songs of Innocence?

  • Fanboy 

    Safe to say that we should NEVER expect another nice gesture from Apple

    • Annie Leonhardt

      They probably should have sent an email, or prompted with an alert “U2’s album is free, would you like to download?”

      • Not everyone sees emails. At least by giving it to everyone then nobody will miss it which means every iTunes customer can experience the album. If after doing so you don’t like it then no problem, just hide it or remove it from your account…

      • Mikasa Ackerman

        What about the 2nd option mentioned.

      • Alerts are intrusive and I don’t even know if Apple has the power to do such a thing. Even then some people dismiss alerts without reading them purely because they’re so intrusive…

    • I shall be experiencing the next twelve gestures from December the 26th until the new year

  • eKoknight

    Hey babe 🙂 I miss you too and I’m sorry tog ear what happen and no one has taken me away from you 🙂 you have nothing to worry about

    • kurt

      You must really like U2

      • eKoknight

        Lol typo error gotta love copy and paste 😛

  • Tommy

    The album is pretty good but I must say I hated the gesture from Apple. I mean, come on, you’re Apple, you need not stoop that low.

  • Abi Manyu

    bravo apple, thanks for “forcing” us to be those 33 millions…

  • Gustavo Mirabal

    Isnt the name of the album “songs of innocence”?

  • kurt

    It’s quite funny that people are saying they were “forced” to have it. Its not like you had to actually download it. It was probably easier for Apple to put it out there like that. It didn’t take up space on your device and it just going to disappear in a month. No need to feel forced about anything.

    • thomas

      I would have preferred if they “forced” me with some new kendrick lamar

  • YerMum

    Two thumbs down.

  • Guest

    What about the 2nd option mentioned lol.

  • Dan

    I really can’t see the problem.
    The album was not in my music collection. I had to specifically open iTunes app and go to “bought” and from there download the songs to have them listed in my music collection.
    Now, the songs are really good once you listen to them. Some have a Coldplay feeling in them. The tracks 2,6 and 7 are ones I could actually buy.

    The album is free till October so take advantage of it. I just wonder what will happen after the time has expired? Will the album be removed from my collection? If so, will people also complain of that action?

    • Itzkhaoz

      No. Don’t care for U2

      • Dan

        No to what, exactly? The album was also not pushed into your music collection?

    • gittlopctbi

      The album was on my iPhone. I didn’t put it there.

  • Muhammad !

    This far*** 😛

  • gittlopctbi

    Finally listened to the album. Boring and uninspired for my tastes. IMO I can see why they gave this away.

  • Ryan Bartsch

    U2 is amazing!