The Amazon logo is seen on a podium duri

Amazon has just announced that it will be hosting a ‘launch event’ on June 18. The company doesn’t offer up a whole lot of details, other than founder Jeff Bezos will be on hand, and a new device will be shown off.

In addition to sending out invitations, and tweeting about the event, Amazon has also posted a cryptic video of people trying out the device. They don’t say way it is, or show it, but it sounds like the rumored smartphone…

Rumors regarding an Amazon smartphone have been bouncing around for years, but have particularly heated up within the last several months. In April, The WSJ reported that the handset would be ready by the summer.

Last month, BGR got its hands on some leaked marketing materials, which said the phone had 4 front cameras that enabled glasses-free 3D and a tilt-based interface. This would certainly explain the reactions in the video.

bgr-amazon-smartphone-kindle-fire-phoneAlleged internal Amazon slide

Of course, Amazon could be introducing a new tablet or other device with the aforementioned 3D tech, but smart money is on a smartphone. The company already has a successful tablet line, and just launched a new set-top box.

In addition to glasses-free 3D, and a tilt-based interface, the Amazon phone is said to have a 4.7-inch 720p display, a quad-core Snapdragon processor, 2GB of RAM, and run a forked version of Android with Amazon content stores.

Previous reports have suggested that the device will be shown off in June, and launch in September—right around the time that Apple is expected to unveil its iPhone 6.

  • Framboogle

    Amazon phone? BORING.

    • Antzboogie

      Wow that was harsh lol. I choose Apple without a doubt, but I also give respect where its due. The only part I may agree with you is that the phone may have a huge amount of bloatware and hidden advertisement tracking which is not something I want.

  • szstudios

    0:43 you can easily see the reflection of a scrolling screen in the reflection on her glasses. With the all the head tilting in the vid for extra screen real estate that has already been reported.

  • Jonathan

    Title: for a new device
    forgot the “a” 😀

    • Kurt

      Second paragraph, the last line. Should be what not way

  • TJ

    Another Amazon device, great. If you live outside the US then you get shafted on content and services, wouldn’t it be a good idea to fix that issue with its existing products first before throwing others into the mix. Unless of course Amazon only has goals on catering for the US market and nowhere else.

  • Jon20

    A 3D phone is so gimmicky. Other than that, what else is it good for. I think HTC had a 3D phone and that didn’t workout for them too much. Besides, everyone bitched about iOS 7’s Parrallax and how “dizzy” it made them feel. Imagine a full 3D phone. I don’t think it will be any better.

  • Christian Mejía


  • Blackstrikewolf

    Meh. Another sub-par phone for less money. Didn’t Google try this with Nexus? I mean, don’t get me wrong, I’d like a nice phone with loads of features for less money, I was never into this whole $600+ phone thing, but I doubt that Amazon will make anything that will take my breath away. If they do, well, that’ll be a day! 🙂

    I do hope it will be a good phone for decent money, but we’ll see in a few weeks.