tumblr 5c ad

Continuing with its advertising push for the iPhone 5c, Apple has taken out a high-profile ad in this month’s issue of Rolling Stone. The print ad, which resembles the art we have seen in online spots, can be found on the back cover of the magazine.

Earlier today we noted that Apple had launched a rather aggressive campaign for the handset, which it launched last fall. In the past few weeks, animated 5c ads have popped up on expensive real estate, including Yahoo.com and NYTimes.com…

Now this isn’t the first iPhone 5c print ad—newspaper ads and street signage have been around for months—and it’s not the first magazine ad either. But that Apple would pay for the back of the Rolling Stone in addition to everything else is noteworthy.

5c rolling stone

Pundits have been suggesting for months that the 5c is a failure–some have even pointed to this new ad campaign as evidence of that. But there’s a big difference between 5c sales being meh and Apple is experimenting, or 5c sales being terrible and Apple is desperate.

I’m guessing it’s the former. As we’ve said before, Tim Cook and company are in uncharted territory right now. They’ve never had to market an iPhone against a better iPhone. They’ve had few marketing problems period. It’ll be interesting to see how this plays out.

  • Chuck Norris

    Lower the price to 49.99

    • AndroidDogHeatandSteelersFan

      no contract too

      • Thiago Vaccaro

        With free case too

  • affensau

    Yeah. The same ad was on the back of a german music magazine called “Visions” last month already. Visions is pretty big here so it seems that this is a thing now.

  • Thiago Vaccaro

    Boy they are desperate….

    • I don’t see how buying an ad in a magazine translates as being desperate.

      • Thiago Vaccaro

        Actually, they are putting these advertisements all over the world, anywhere you look. I was in paris last month, and they screwed the city landscape with 10 meter posters of the iPhone 5C. There was like 5 of them side by side. And Tim Cook itself stated that iPhone 5C sells are not that great.

      • Thiago Vaccaro

        Here is the posters

      • mav3rick

        Yeah, just trying to get it understood…

  • Sean Clark

    Stop trying to make 5c happen. It’s not gonna happen.

    • affensau

      I like mine and I doubt I’m the only one.

      • I’m glad you like it, so my question isn’t a put down at all. Why did you choose the 5c over the 5? Couldn’t you have gotten a used metal iphone 5 for cheaper?Of course I know there are slight differences in hardware.

      • affensau

        I had a 5 before. I tried a Galaxy S4 but wasn’t very happy with Android. It’s really nice but not for me. I bought a used 5c from eBay in mint condition. I like the plastic because it is more sturdy as the metal of the 5(s).

      • Thanks for replying. Very good reasons.

  • athiest

    I don’t know why apple doesn’t get it no one wants this stupid phones with there stupid cases people want a great products not just junk

    • TimHD

      Clearly while millions of iPhone 5Cs are being sold (given they’re selling 3-4 5s to 1 5c) Apple won’t change their mind – why would they? Frankly, Blackberry and many Android suppliers would LOVE the iPhone 5C sales figures! Apple still sells a high quality 5S and the 5C is really just the old 5 in a plastic case to reduce manufacturing costs while it falls into the lower pricing tier. It’s basic logic when you actually think about it. I mean people attacked the colour iPod nanos when they came out – and that was in the end one of their better sellers!

  • athiest

    Make 5 inch iPhone and cut all the iPhone C shit. Get that apple

  • This ad has been around awhile. They tailor the colors scheme to something related to the magazine. For example ESPN’s scheme was sports themed.

  • Hipster

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  • hkgsulphate

    Nobody really cares about the 5c colors….

  • Dani

    I have a white iphone 5C and I really like it, so one happy customer here