iOS 7.1 adoption rate (Chitika, 24 hours)

In its first 24 hours in the wild, Apple’s new iOS 7.1 software is now on 5.9 percent of active devices in North America, research firm Chitika reported Tuesday. The figure was derived from “tens of millions” of iOS-based online ad impressions generated within the Chitika Ad Network in the United States and Canada from March 9 through March 11, 2014.

By comparison, the number is comparable to the crucial iOS 7.0.6 update which fixed a nasty SSL security exploit, with iOS 7.0.6 users generating six percent of all iOS 7.0.6 traffic 24 hours post-release (or a nice 13.3 percent adoption in 48 hours)…

Chitika writes:

At 5.9 percent, North American iOS 7.1 adoption has progressed at a very similar rate to iOS 7.0.6. 24 hours following that release, iOS 7.0.6 users generated six percent of total iOS traffic, averaging to about five percent over the course of the full day.

Considering Apple’s update notification strategy, along with these two data points, it seems likely that future minor iOS 7 version updates will experience highly comparable levels of adoption.

For an even better understanding of how iOS 7.1 adoption rate compares to previous iOS releases, iOS 6 peaked at more than fifteen percent of all web traffic on Chitika’s mobile ad network 24 hours into its release.

The discrepancy between iOS 6 and iOS 7.1 adoption rates could be explained with today’s jailbreak situation. As you know, people with jailbroken devices are wise not to upgrade to iOS 7.1 because the software kills their jailbreak and prevents downgrading.

Another thing to factor in: adoption rates of minor OS updates – and iOS 7.1 is a minor update in the grand scheme of things – have traditionally been less dramatic than those of its major-version counterparts.

  • Maxim∑

    Already has higher adoption then Android 4.4, which has been out for months

    • Kenrick Fernandes

      thats because unlike apple, android doesn’t go out to all devices at once. so you can’t really compare. infact kitkat rolled out for the S4 and the HTC one just yesterday.

      • Matthew Cleveland

        That was his point. Apple actually gets updates to all their devices. Android manufacturers don’t give a crap.

  • Rowan09

    Would be higher if it was able to be jailbroken.

    • illK†Δ

      Oh really?

      • Sandy Cook


  • Jonathan

    lol that’s it?
    Yay for us jailbreakers. 😛

  • WolfgangHoltz

    I read about a tethered jailbreak for i4 and iOS 7.1

    • Rowan09

      Really where?

      • Sandy Cook

        i4 has hardware exploit that allows for tethered JB of any OS version

  • Matt

    Well since I’m still on 7.0.4 I better go download that SSL patch.

  • Zach Garnett

    Because android users have to wait for manufactures and carriers we do not get a new update month unlike ios because android takes the time to squash the bugs

    • Furyian

      Yeah, lets wait until the manufactures wants to release the new android version for their devices with their own flavour on it. This has nothing to with bugs or stuff. Manufactures just aint fast with releasing the updates. Thats why i like the custom roms, releases are way better and faster

  • Antzboogie

    How does Chitka Ad Network know Im updating? Wow this ad shi* is getting deep…

  • on3simpleclick

    Most of those people probably weren’t jailbroken in the first place.

    • Mohammed Sahib

      I was, but I prefer the smoothness of 7.1 over JB.

  • Girish

    im among them 😉

  • @dongiuj

    Only iDB and a few other people could give a flying F¥€|< about this.

  • Tom C

    Iphone 5s sucks blackberry z10 is way better

    • Jonathan Liu

      Wrong website.

    • TonyVee73

      So true and don’t forget that Peaches are disgusting and Bananas are the only food we should be eating….

  • Efe Aslan

    hello evryi body do thay make new jailbreak for iphone 5 ios 7.1 thanks all