Citing sources familiar with the company’s retail plans, The Economic Times is reporting today that Apple is working with local distributors in India to set up small shops in larger cities to push some older-model iPhones and iPads, as well as some lower-end Macs.

The initiative is part of Apple’s ongoing efforts to make inroads into the country, where its iPhone only accounts for about 2% of the smartphone market. These new shops, according to the report, will focus on cheaper devices like the iPhone 4 and 4s, and the iPad 2…

Here’s more from The Economic Times:

“Apple has informed distributors and trade partners in recent meetings that it is looking to set up exclusive 400-600 sq ft stores in neighborhoods and some popular high-street locations. They will focus on mobility products such as iPhones and iPads, besides entry-level Mac computers and iPods, said three of Apple’s trade partners aware of the plans. 

“Apple wants to focus more on its entry-level models in these stores such as iPhone 4, iPhone 4s, iPad mini and iPad 2, which are essentially in the sub- 30,000 segment and also its largest-selling products in India,” said a senior executive of a leading trade partner of Apple. 

“The company feels these products are also attractively priced over competitors such as Samsung and Sony, and hence, being closer to the consumer will help to increase the conversion rate,” he said.”

The Indian smartphone market is currently dominated by manufacturers that offer low-cost devices. Samsung, for example, enjoys 32% of the market, thanks to its low-end Android handsets, and India-based consumer electronics company Micromax accounts for 21%.

Apple hopes to make inroads into the market by setting up these smaller retail locations, and pushing its less expensive devices like the iPhone 4 and 4s. In fact, it was reported last month that the company restarted production for the iPhone 4 specifically for the region.

  • Framboogle

    Selling an iPad 2 and iPhone 4 in 2014 should be illegal.

    • Zod

      It makes sense in India

      • Framboogle

        Still, they don’t deserve an inferior product

      • Zod

        I agree the iPhone 4 is very outdated but I don’t think India has subsidized phones therefore low end phones are more economically friendly for them.

      • felixtaf

        You are right.. But Apple’s low end will not be less than 400$. U can get better options for that price in India

      • Zod

        $400 for a 3-4 year phone is way too much.

      • felixtaf

        It sells for 20000 Rs in India. Thats about 330 USD for a 8GB iPhone 4! This is from online stores, not retail store price.

      • Siddharth Desai

        This is exactly my point.

      • Preet Patel

        Please keep In mind that Indians invented 0. Without 0, there would be no binary code (1,0) and without that no programming language and no ios or iPhone, if you can say anything good about them then please keep your comment to yourself

      • Kenrick Fernandes

        He didn’t say anything bad. hes supporting us Indians.. no one asked for your 0 or 1 binary code comment 🙂 Please read before making accusations.

      • Siddharth Desai

        They have better phones for lower prices in India. So how does it make sense?

      • Zod

        What kind of phones?

      • Siddharth Desai

        See above.

      • Ishaan Malhotra

        What part of India do you live in? Because in Delhi there are a lot of idiots willing to buy an iPhone 4 just to blend in with the ‘upper class’ crowd!! That’s how this stupidity makes sense.

      • Siddharth Desai

        That’s not the point. There are many samsung, Nokia, Sony, etc models available for equal or lesser pricing than that.

        And Delhi doesn’t determine the demographics for whole of India alone.

      • Zod

        If this is the case then it all comes down to consumer preference. Regardless the iPhone 4-4s will most likely sell in India

  • Ishaan Malhotra

    There are a lot of people here in India who are still willing to buy an iPhone 4 just to get an apple device, knowing that its gonna be slow.

  • David Gitman

    Please open in middle east

  • Sandeep Roy

    Apple is coming in too late ! One can sell their old iPhone 4/4s & get a better rate in the open market than the authorized reseller for an exchange. The iPhone 5c having a MRP of 41,900 is being sold discounted on online web stores for 36.5-38k. The Moto G is being exclusively sold online for 13K. Samsung sells the Galaxy S Duos for 9.5k & the Galaxy Grand Duos for 20k. Sony Xperia Z1 Compact is selling discounted for 33k. No doubt, the hardware is almost fail-safe & top-notch for all Apple products, but Indians are price-sensitive & want the latest OS & models.They also prefer Android as they feel it’s easier to handle.
    For the other few, who like Apple products, they will snag one anyway irrespective of the cost or ask a relative/friend to get one from overseas.
    Apple has tried similar arrangements with retailers earlier, for the iMac & Macbooks, it hasn’t succeeded.

  • topcricket

    Welcome to INDIA _/_

  • Khushal Jain

    Haii i want to know
    The procedure how to open a store in india. Can i get any mail address.? Or any other source i can reach. Apple to open a store near my area
    Kakinada, Andhrapradesh, india.!!

    My email id :

    As i do sell & give services here in my area covering all over our district from past 3 years without any branded shop name
    So i would like to enter in the re-seller part of apple pls help me if any one of you know the procedure of opening a Store .:) 😉

    Thank you in Advance 🙂

  • Laxmikant Gurnalkar

    remove apple logo from the indian flag….