Ferrari California - Foto Brochure ufficiale

Following Volvo and Mercedes-Benz video tours of Apple’s newly announced in-car system dubbed CarPlay (formerly iOS in the Car), Apple’s third launch partner – the Italian sports car maker Ferrari – today showcased the technology at the Geneva Motor Show in Switzerland.

Apple has even dispatched its VP of iPhone and iOS Product Marketing, Greg Joswiak, to help launch the new Ferrari FF with CarPlay. Unfortunately, the car manufacturer has made a terrible decision outfitting the Ferrari FF with a resistive touchscreen that requires users to press firmly to register touches…

Have a watch at Ferrari’s video below.

Engadget got some hands-on time with the FF’s CarPlay and noted that the feature connects to the Ferrari’s built-in navigation system via a Lightning adapter located underneath the armrest.

Once it’s connected, Ferrari will continue to utilize its own infotainment system, but users can load CarPlay by hitting a dedicated dashboard button, allowing all touch and voice inputs to be diverted to your iPhone.

This loads the CarPlay dashboard, which features a familiar array of icons and services you’ll recognize from your iPhone. From here, it’s a case of using the touchscreen or calling upon Siri to load each of the services – the latter of which can be summoned with the Siri Eyes Free button located on the reverse of the steering wheel.

Engadget was impressed with how speedy everything is.

Apps load quickly, as per Engadget, and Siri’s contextual algorithms worked flawlessly.

CarPlay is clever enough not to draw a driver’s attention away from the road so Siri reads back any incoming message though one doesn’t get to see its contents on the screen unless the Show Messages button is tapped.

Geneva Auto Show (Ferrari FF with CarPlay, Engadget 001)

This feature was designed with driver safety in mind and is in line with Apple’s theme of advertising CarPlay as “a safer and more fun way to use iPhone in the car”.

Here’s Engadget’s video.

If you can’t see the video embed, check out this YouTube version.

According to Volvo, wireless CarPlay connections are coming soon.

Check out Apple’s Greg Joswiak with Ferrari chairman Luca di Montezemolo.

Geneva Auto Show (Ferrari FF CarPlay with Greg Joswiak, 001)
Image courtesy of the Swiss blog

Di Montezemolo commented on his company’s partnership with Apple:

I am both proud and delighted to announce Ferrari’s collaboration with Apple on CarPlay. We are the first company in the world to offer its clients a car equipped with a system this advanced. It is the result of two years of working on absolutely the same wavelength with a young, extremely innovative company very much at the cutting-edge of technology.

Ferrari will be “doing more good work” with Apple in the near future, including the upcoming California T model, he said.

“A system like CarPlay, that allows you to safely use and enjoy your phone in the car and can also be controlled using just voice commands, has the innovative component that is so important to us,” said di Montezemolo.

Engadget has also learned that apps with CarPlay support will automatically appear on the car’s console. Apple has restricted third-party CarPlay access to a select few music apps like Spotify and iHeartRadio, but not Pandora or Rdio.

Geneva Auto Show (Ferrari FF with CarPlay, Engadget 003)

As for mapping services, CarPlay only supports Apple’s own Maps service which uses context awareness and artificial intelligence to predict where a driver may be heading, so he or she doesn’t even need to enter in an address for a final destination.

The company has not said when – or if, for that matter – it intends to open up CarPlay to third-party app makers. According to BlackBerry, CarPlay uses its QNX software acting as a medium between CarPlay and the car’s embedded software.

As for Ferrari, I’m finding it ridiculous they wouldn’t give the FF a nice capacitive touchscreen. Apple’s Internet Software and Services chief Eddy Cue has a seat on the Ferrari board so maybe the car maker should ask for his input the next time the manufacturer dares outfitting a $300,000 grand tourer with a sub-par touchscreen.

Compared to Ferrari, Volvo has a lovely touchscreen.

Mercedes-Benz (CarPlay 003)

As for Mercedes-Benz, the touchscreen on its new C-Class inexplicably floats above the dashboard, as seen in the above shot. Why not just build it right into the console, like in Volvos and other vehicles?

  • Martin

    OMG so fancy!

  • David Gitman

    Still no 7.1

  • Litchy

    This looks awesome!
    Would love to have CarPlay in my car

    • smtp25

      Just buy a Ferrari?

      Or just mount/mold an iPad mini into your dash

  • Linton Findlay

    cant wait for cheaper brands of cars like Peugeot and Ford start adding this to their cars, especially in the UK! which apple has forgotten about adding itunes radio too

  • ✪ aidan harris ✪

    “Apple has restricted third-party CarPlay access to a select few music apps alike Spotify and iHeartRadio, but not Pandora or Rdio.”

    Not true (at least what I gathered from watching the video). When CarPlay launches Pandora and Rdio will have to update their AppStore apps to support CarPlay and then it will work as expected…

  • Framboogle

    Lame. If i’m buying a Ferrari I am expecting the latest tech.

    • Yes, does not look smooth it’s kinda jerky and the colors do not match the design of the car

  • FFF84

    CarPlay is awesome, but why it does not support “always listening”.
    it is really the most important feature for using the phone in the car.

  • Sandy Cook

    Having to press instead of simply touch makes sense when you are driving. Don’t want a pothole or a road seam to cause input mistakes

  • abdullah575

    this will support iPhone 4 , 4S or New phones

  • Bob

    Yeah I think Apple just gave permission for a third party company to use their logos, themes and stuff because that is so not Apple like. It’s not even smooth.

  • chetri dimitroff

    just JB’d a iPad mini and had a custom mount installed in my truck. Teathered to my phone and all Audison digital, i must say it’s freakin great. The one in the Ferrari is cool but my shiz is sick,