Apple’s 12 Days of Gifts promotion has come to a close today with Day12 gift: an extended play from the legendary English rock band The Rolling Stones. Judging by your comments, Apple’s gifts are – shall I put it politely? – lacking in many respects.

Now, of all companies, makeup retailer Sephora has launched a similar promotion in the United States through its free Sephora to Go iPhone and iPad application offering continually changing freebies such as apps, movies, songs, books and more.

Unlike Apple’s rather embarrassing gifts, Sephora is currently giving away an eight-song playlist for free, in addition to such notable programs as journaling software Day One, art creation app Silk and djay 2 for the iPhone and iPad, to name just a few…

According to Sephora (via Dan DeSilva), these freebies are available for a limited time and will rotate regularly.

At Sephora, we think sharing is beautiful. So discover and download our favorite songs, playlists, magazines, books, and apps — for free.

Our curated selections will be available for a limited time and will rotate regularly, so download the Sephora To Go app to get them all.

Day One and djay 2 normally retail for $4.99 each, so if you’ve been in the market for these apps go ahead and download Sephora to Go from the App Store and claim your downloads.

Like Apple’s app, tapping the Get it Free button in Sephora to Go will take you to the App Store where you’ll need to sign in with your Apple ID to proceed with download.

These are the currently running freebies:

Note that the promotion is only available in the United States.

To our international readers: use a VPN service that connects you as a US resident and you should be able to download these gifts without sweating a beat.

Sephora to Go is available free in the App Store.

  • Manu Bulteau

    I can’t figure where to find the offer in the app…

    • Jeremy Says Herro

      Been searching for five minutes myself.

      • nmpraveen

        I have posted the direct link but my comment is under moderation. sephorashares dot sephora dot com

    • chepeloni

      i can’t either

    • Rayna Findley

      I found it by going under the notifications in the side bar. Clicked on one of the notifications that says “Our Party-ready Playlist” and I found all the free offers there.

  • Tonka Thor


  • Vivek Raja

    Download Onavo Extend and start the app, it’ll then configure VPN settings for you and then you can delete if you want

  • Bill nye

    Yep can’t find it either

  • Manu Bulteau

    Is California still part of the USA? I am asking because i can’t see the offer on the app…

    • chepeloni


    • Parth p

      Its not on the app. Its in their website. sephorashares(dot)sephora(dot)com

  • Cris Franco

    The details in the appstore states “check Mobile Offers to download for free”. I don’t think they’ve updated that area with these offers yet.

  • Parth p


    • Ali Morina

      thanks 🙂

  • gittlopctbi

    (Not going to wait for comment to be moderated.)

    Don’t use the app, use sephorashares(dot)sephora(dot)com and click on “Get it for free.” The code will automatically load into iTunes and start the download.


    It says “We’re sorry, the Sephora Shares program is only available in the United States.” (I’m not american). Suggestions?

    • Christophe

      Use the VPN from www(dot)getusvpn(dot)com

      • RFMFP

        i can’t activate VPN. can you help me?

      • Christophe

        Yes so first go to settings>general then scroll down to VPN. There you need to add a new configuration. It must be pptp. Put anything in the description. In server put getusvpn(dot)com in user put free and password is 7745. After that press save and turn VPN on

  • Guest

    It says i’m not in the USA (and it’s true). Suggesttions?

    • Parth p

      Use hotspot shield vpn. Or any other vpn app. After you have redeemed all of the apps you can delete the profile in settings>general>profile. And continue downloads

      • RFMFP

        It says de same…. using VPN

      • Parth p

        Im using hotspot shield vpn. And it shows all the apps

      • RFMFP

        It still says the same… what’s wrong with my iPhone?

  • Cris Franco

    It provided a redeem code for the iPhone version of Djay 2. Booooooo. I was hoping for the iPad version.

  • Reyas Mohammed

    Even if you use a VPN, the code cannot be redeemed for accounts other than US apple id.

    • Ali Morina

      i use vpn on my pc and it worked – sephorashares(dot)sephora(dot)com

  • Ara Rezaee

    In your face Apple!

  • chumawumba

    12 Days were horrible gifts

  • Helen Helene

    BTW tunnelbear is the best and easiest VPN I have used and I tried quite a few!