iPad Air adoption dwarfs previous iPads

By , Nov 4, 2013

iPad Air Pages iPhoto

This past Friday, Apple’s new iPad Air went on sale in 40+ countries at 8am local time. Third-party data suggests that early adopters are in fact liking the thinner, lighter and faster full-size iPad a lot, as corroborated by early reviews. If you compare usage data across its first three days of availability, the iPad Air usage is around five times that of its predecessor, the iPad 4. And compared to the popular iPad mini, the new iPad Air is four times more used during its first few days of availability than the first-generation iPad mini was…

According to data from Fiksu, the iPad Air during its three days of availability scored 0.75 percent of active devices.

By comparison, the iPad 4 comprised 0.15 percent of active devices during the same timeframe. The iPad mini was more popular than the iPad 4, but with 0.21 percent of active devices still not quite as popular as the iPad Air has proven itself to be. Even better, iPad Air numbers seem to be continuously climbing.

While it’s too early to make the definite judgment three days in, the device looks set to become Apple’s most popular tablet yet. At post time, the iPad 2 was the most popular iPad in Fiksu stats.

iPad Air adoption (Fiksu 001)

Specifically, the second-generation tablet, which Apple kept around priced at the surprisingly high $399 for the 16GB Wi-Fi version (education is liking it), captured approximately 40 percent share versus 22 percent for the iPad 4, 20 percent for the first-generation iPad mini and 18 percent for the iPad 3.

Fiksu also found iOS 7 was installed on 75 percent of iOS devices, or three out of each four iOS devices in active use. That’s up from the 58.8 percent iOS 7 adoption rate Fiksu recorded on September 27, 2013, both figures topping previous iOS launches.

iOS 7 adoption (Fiksu 001)

As for the iPad Air adoption data, keep in mind that the gizmo launched simultaneously in more than 40 markets worldwide, with both Wi-Fi and cellular models available from day one across all launch markets but China and Macao.

The initial iPad Air wave includes the following countries: the United States, the United Kingdom, Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao, Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

That’s 42 markets right off the bat versus the 34 launch markets for the iPad 4 such as the United States US, Australia, Canada, France, Germany, Hong Kong, Japan, South Korea and the UK. Also helping the iPad Air adoption rate: in many of the launch countries the cellular iPad 4 models were not immediately available.

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  • pauleebe

    It’s not really a huge surprise. This was the first chassis change since the iPad 2 (aside from the 3 & 4 being thicker), where we saw a real performance increase compared to prior generations.

    • appleyay

      ipad4 is a beast

      • pauleebe

        Not really, the iPad Air crushes it. It runs hot and sucks down battery.

  • lavx

    how can it be that the adoption rate of ios 5,6,7 sometimes goes down ? that cant be all jailbreaker how downgrade?

  • Hyr3m

    The iPad Air has an adoption rate because its real daddy’s dead. (/lamejoke | see what I did there ?)

  • http://sciencedem.blogspot.com editor

    Its very usable. Feels like holding a magazine.

  • appleyay

    my dam ipad 4 is soooo heavy i always have to prop it up

  • dr@gon

    Between November 3-9th, visit your local Target store to trade in any iPad for at least $200 *.

    *iPad must power on and be free of cracks.
    Just did this yesterday with my 1st gen Ipad and got $200 Electronic Gift card from Target.

  • SimonReidy

    Mine arrived this morning. Loving it. Just like the first time I picked up the iPhone 5 – its amazing how thin and light it is compared to the previous generation. Oh and it screams :)