2013 iPad Air (Retina, perspective)

Apple’s event has wrapped up. As the media continues to chew on on the announcements, Apple’s already refreshed its homepage with gorgeous graphics, new product information and promotional videos. These feel-good clips featuring Apple execs like design guru Jony Ive also pop up on Apple’s YouTube channel, though usually a few days following the event.

In my personal opinion, the iPad Air promo is definitely worth sharing and even though one can always stream this particular clip straight from Apple’s website, I’ve decided to make a YouTube version for easy embedding, have a look below…

I’ll let Jony Ive do the talking.

http://youtu.be/Pdc_6v0LxOo

The biggest takeaway: they’ve made it 20 percent thinner and 28 percent lighter by

It’s interesting how the famous designer has become the public face of Apple in these promotional clips – I’m liking his Oxford English accent a lot!

By the way, if the video renders in low-res, the high-definition YouTube endocing must be still in process. No need to sweat over it, just give it another shot in half an hour or so.

The iPad Air features the 9.7-inch Retina display with 43 percent narrower side bezels.

The innards include the Apple-designed 64-bit A7 chip, the M7 motion coprocessor, the improved FaceTime HD front camera, the five-megapixel iSight camera on the back, dual microphones for enhanced Siri reception, expanded LTE bands and the latest 802.11ac Wi-Fi networking via two antennas to support MIMO (Multiple-In-Multiple-Out) technology with up to 300 Mbps Wi-Fi speeds.

2013 iPad family (Retina iPad mini 2, iPad Air)
The iPad Air on the left and the iPad mini with Retina display on the right.

The device is launching on Friday, November 1, at 8am local time  in the United States, Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao (Wi-Fi models only), Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland and the United Kingdom.

It will be available in silver or space gray, each in 16/32/64/128GB storage varieties priced at $499/$599/$699/$799 (add $130 for cellular variants). You’ll be able to pick one up at Apple’s online or retail stores, select Apple Authorized Resellers and through AT&T, Sprint, T-Mobile and Verizon Wireless in the United States.

Thoughts on the clip and the device?

  • Σαλαη αββας

    Now I can upgrade my iPad 3 🙂

    • chumawumba

      iPad 4 cheated us iPad 3 owners

      • bigtalk

        i sold my 3 and got the 4 fast

    • Abbas

      i got an IPad 3 but i think i am going to till the next one.. let the developers play with 64bit for a year..

  • muse952

    where’s the other trailer for the ipad?

  • bigzjoseph

    So no touch ID..

    • bigtalk

      no A7X..lol

  • Bennett Newsome

    did anyone catch the black night…?

  • Test

    No touch ID and no gold…

  • Gabriel

    The lockscreen wallpaper pls?!

  • Tope

    Why do they not make edge to edge screen? This is really a joke now. There’s only so many times you can play the “it’s lighter and thinner than ever before” card before you bore the shit out of everyone.

  • Gabriel

    Thanks!

  • n0ahcruz3

    Yawn i almost fell asleep watching the video