iwatch concept ios 7

Although we’re not expecting to see it on stage at Apple’s media event tomorrow, the iWatch is still a highly anticipated product in the company’s pipeline. Most industry watchers don’t have the device launching until late 2014.

There are essentially two theories on what Apple’s wearable will look like: one being an actual watch-like device, and the other is more of a fitness band. Today’s concept takes after the latter, and we have to say, it looks awesome…

The concept, which comes from Dribbble’s Thomas Bogner (via 9to5Mac), may look like a Nike FuelBand knockoff, but it offers up a lot more functionality than the popular fitness band thanks to its beautiful, curved touchscreen.

And on that display, you’ll notice that he has added apps like Mail, Messages and Calendar, as well as Music controls, and support for Siri. I also like that the clock view features large font, and that there appears to be fitness tracking.


But even Bogner notes how impractical some of these features would be on such a small surface:

“But I really liked the idea of wrapping the Interface around the wrist and have something like the clickwheel rotating around my arm. The main problem is, i love the form-factor of the fuel band but would it be practical to read more text than “GOAL” or even interact with it? If the possibilities are just swipe and tap i’m sure it’s possible but a watch has to be something that people like to use and i am not quiet convinced if this would be the fact. 

But what we’ve seen so far is either ugly or stupid or both – and the conclusions gonna be: smartwatches are just pricy unnecessary gimmicks, until “somebody” will teach us better :)”

I have to agree with him. The success of Apple’s so-called ‘iWatch’ will hinge on two things: form factor and capabilities. If it doesn’t look good, or if it’s too bulky, people won’t buy it. And if doesn’t do anything of value, people won’t buy it.

But if I had to guess, I’d say Bogner’s concept is one of the more accurate we’ve seen regarding Apple’s wearable device. First off, Tim Cook loves his FuelBand, and I just can’t imagine Jony Ive and company trying to replace the wristwatch.

What do you think of this iWatch concept? Would you buy one?

  • Joey Jreij

    hard to use if it is on ur wrist

    • websyndicate

      yes better make it a companion phone instead

  • Linton Findlay

    im not sure if id even use a device where i was forced to use siri to type, i hardly use siri as it is, just feels awkward

  • Adrian Rodriguez

    Sure,look’s awesome!!!!!

  • Looks great but I think Apple will be more original.
    A round watch with a round LCD display would be totally unexpected and awesome at the same time. Because all concepts are based on square watches.

  • Sean Clark

    We do not look at a watch in this orientation. It’s not a natural or comfortable position to hold your hand out and to the side to look at this wristband with the correct orientation.

  • Aniket Bhatt

    It’s oriented wrong I doubt apple would orient it that way…because it doesn’t seem practical

  • Apanizo2

    Doesn’t look like that would be fun too use. I liked this concept better 🙂

    • illK†Δ

      I don’t want to carry an iPod nano on my wrist

      • Well, I still do

  • t(*_*t)

    1. Just a stupid concept that doesn’t make sense.
    2. No one gives a damn about all of the freaking concepts any person with a computer can make.

  • illK†Δ

    If apple released this tomorrow I would sell my 5s and get this. Not happening, but I really love it. Much better than having a square on your wrist like the samsung

    • Palmer Paul

      It would probably need an iPhone to work (via Bluetooth)…

      • illK†Δ

        Haha I mean I’d sell the 5s and go back to my 5. I don’t have enough money to buy a smart watch 🙁

  • Jonathan

    I’d like a 3.5″ screen strapped to my wrist. this insistance on making a wearable wrist device roughly the same dimensions as a watch is annoying. I mean I’d like something like the device Chuck’s father has on his wrist in the TV Show Chuck, or Keira’s wrist interface from Continuum.

    I say a pebble watch in RL for the first time last week, and I’m quite glad I didn’t back it, because it much tinier than I though it would be.

    if the new iPod Nanos could be jailbroken I’d strap one to my wrist in a heart beat, it’s the right size, maybe with less bezel though. I think an iWatch has more chance of being like the latest iPod Nano, because it seemed odd for Apple to turn away from the square Nano that people so quickly strapped to their wrist.

  • Wilfred Lim

    i don position my hand vertically to look at my watch….
    mayb it is good if it supports portrait/landscape orientation

  • cutter86

    I need this !!! Just make sure the font can be adjusted for those of use who can’t see right !!

  • Gally Dikenson

    I’m highly expecting it!!!!!!!!!!!!!

  • If you actually wear this concept; the display faces sideways; and you’d have to cock your head to view it. Too awkward.

  • JaeM1llz

    What copycats, totally ripping off Nike.

    • Frozen Bee .GFKS

      them? it is made by single designer….. -_-

  • I don’t think it will be a fitness tracker at all since iPhone 5s comes with Motion Coprocessor.

  • oscar Tamez

    It look awesome!!!

  • solidsephiroth

    I like it, but I understand the concerns some have mentions such as orientation and little text real estate.

  • Mohannad

    Looks actually great except for the part that its a CONCEPT -__-

  • bn326160

    Beautiful concept!

  • Frozen Bee .GFKS


  • Tarek

    I can use something if voice activation and Siri would work on it. I already do a lot of texting using my voice when driving. More importantly to function as a watch, it has to turn on with the flick of a wrist. A two handed operation would not be helpful.

    One concern I would have as a fitness band would be the discomfort of wearing something on the wrist when you are sweating. I have taken to not wearing watches any more since my iPhone is a much better, more functional watch.

    I am ambivalent.

    I have reduced the amount of stuff I carry by carrying a minimal wallet on the back of the iPhone and no watch. Just my phone, my FitBit and my car key. Even my house is by touchpad. Not sure if I want to re-add a watch.

  • Tarek

    After reading all the comments below and remembering the 5s coprocessor for the fitness stuff, I think now this is just a fun concept but not realistic or practical. Unless, it is a replacement for the iPhone with a Bluetooth headset. But if it depends on the iPhone, I am not sure the market is there long term except as a novelty.