iPhones and iPads remain the top pick among US teenagers

By , Oct 9, 2013

ios 7 white iPhone ipad

Despite Samsung’s attempt to label the iPhone as past its prime, Apple remains the top pick among US teenagers. More than half of American teens own an iPhone with nearly three quarter of young people choosing an iPad when it comes to tablets.

When it comes to purchasing decisions, popularity of cheaper Android devices have barely moved the needle, if at all. The figures from Piper Jaffray’s Gene Munster bode well for Apple and its continued growth among the key consumer demographic now driving technology purchases…

Munster said, via MacRumors:

Our most recent semi-annual Teen survey demonstrates that Apple remains the most popular tech brand amongst teens. As of Fall 2013, the iPhone represented nearly 55 percent of all phones used by teens and the iPad family remained at close to 70 percent share of tablet ownership.

Apple’s brand and product quality prevented Samsung from making much headway amongst these consumers, according to the analyst. According to Munster, the percentage of US teens owning iPhones continues to increase.

The analyst’s latest semi-annual teen survey found 55 percent of teens surveyed owned an iPhone, up from 48 percent in April. The iPad is also the most common tablet brand teens own, with preference going to the larger model.

The iPad represented 68 percent of the 56 percent of US teens who have tablets. Preference still gives the larger Apple tablet a huge lead over the iPad mini by 60 percent to a meager eight percent, respectively.

apple-teen-survey

Although the level of iPad ownership in the fall of 2013 remained the same as we saw in April, there is a slight shift toward the smaller iPad mini, according to Munster. The current 60/8 percent split among the iPad and iPad mini now seen differs from the earlier 63/5 percent the survey registered in April.

As for which smartphone and tablet US teens plan to purchase over the next six months, the iPhone and iPad again see increases over Android. Some 65 percent of American teens said they intend to buy an iPhone in the next six months, up from 62 percent. Just 24 percent of teens said they intend to buy an Android smartphone, up only 1 percent from April.

There could be a better opening for Android tablets. While 64 percent of teens said they plan to buy either the iPad or iPad mini in the next half year, that’s down from 68 percent in April. Plans to buy an Android tablet grew to 28 percent, up from 24 percent.

“For those teens who expect to purchase a tablet in the next 6 months, 64 percent said they plan to buy an iPad, thus it appears that Apple should be able to maintain its tablet share,” Munster told investors.

Although the iPad mini’s popularity is increasing, “based on the purchase intent for teens, it appears that the full-sized iPad remains highly desired.”

mini 2 gold

Future design and pricing changes could improve the mini’s demand, he adds.

Apple last month launched its new iPhone 5s with Touch ID fingerprint scanning and the colorful iPhone 5c in the United States and ten major markets around the world.

The company plans to roll out the new iPhones in more than 37 new markets, starting with 25 new countries on October 25 and an additional dozen new markets on November 1. Earlier, the company announces nine million iPhone 5s/5c sales during the opening weekend.

Yesterday, AllThingsD asserted next-generation iPads along with OS X Mavericks and the new Mac Pro are slated for an official announcement at a media event pegged for October 22.

Six days later, Apple will deliver its quarterly earnings release.

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  • abdullah575

    COOL ipad in GOLD!!

    • Rowan09

      I agree. I’m finally getting my iPhone 5s in gold tomorrow, so I can’t wait.

      • Tom Brady

        Where are you? Mines is supposed to ship in a few weeks?

      • Rowan09

        NY. I preordered mine right before it went to “ships in October”.

      • Jonathan

        Do you like it? It’s been a day.

      • Rowan09

        UPS always come late so I’m still waiting on it, I’ll let you know once I get it and compare it with my iPhone 5.

      • Jonathan

        Great, thanks. :)

        Odd. Ours is always on time. :/ Meh, the excitement increases by double.

      • Rowan09

        Just to confirm the t-mobile version is an unlocked model. I finally got my Gold 5s and I’m loving it. I’ll do some speed tests later, I’m syncing up everything now.

      • Jonathan

        Great. :) Enjoy your new iPhone. =D

      • Rowan09

        Thanks Bro. It’s actually a nice upgrade over the 5 and with a jail break it’s going to be even more amazing.

      • Jonathan

        I bet! I’m hoping to get the iPad Mini 2. What I’m looking forward to the most is the touch ID.

  • Danuel Carr

    A small win, but a win nonetheless.

    • ✪ aidan harris ✪

      Since when was 68% of US teenagers that own a tablet having an iPad small?

  • hkgsulphate

    too much gold on the back, just saying

    • Rowan09

      Yeah if they make it two tone it would look better like the 5s.

  • Jonathan

    I’ve seen maybe 1 or 2 android teenagers total.

    • Hwang Lee

      I’m like one of the 5% of kids at my school with an Android.

      • Jonathan

        leave the dark side, come with us… :D

      • Hwang Lee

        Sorry not the dark side, I love my S4. Haha I left Apple for it.

      • Jonathan

        Fine. I’ll send Luke in. Lightsaber preference?

      • Jo

        The Darth Maul lightsaber is the best.

      • Jonathan

        Aw, I was going to take that…

      • Jo

        Look, it’s an apple vs android lightsaber fight:

      • Jonathan

        I’ve never seen the first one lol.
        Hmm…4 light sabers against 2… Wonder who will wi–oh, too late, Android forgot its head..

      • Hyr3m

        Kenobi vs Grievous -> 1 lightsaber vs 4 -> Grievous died.
        It’s all about who’s evil and who’s… sh*t… evil too but in a less d0uchy way… I guess…

      • Jonathan

        lol yep. For once evil has less light sabers.

      • Jo

        It’s funny that we were talking about iPhone usage for teenagers and now we’re talking about lightsbers.

      • Jonathan

        ikr? What next………. how’s uh, your day going? lol

  • 4p0c4lyps3

    If my local Starbucks is any barometer, iPhones n ipads are what the kids are all about. Seemingly without exception. Starbucks at 3pm = romper room!

  • Pitchy

    Teenagers also prefer Miley Cyrus and Justin Bieber… not that there is any correlation there, just saying ;)

    • Hwang Lee

      Well I guess I’m your total opposite example, anything blues, rock or jazz is my jam (Led Zep, Beatles, Hendrix, Bonamassa, Pass), and rocking the S4

      But your statement is really stupid.

      Correlation doesn’t mean anything.

    • Jo

      NO, many teens like The White Stripes, Hendrix, etc.

      • Hwang Lee

        That’s false.

      • Jo

        I edited the comment that was totally false

      • Hwang Lee

        Haha, that’s better.

    • Jo

      Teenagers also like Snapchat. Upvote me if you think that Snapchat is annoying and kind of stupid.

    • http://173.58.214.169/ That’s what Siri said!!!

      Justin Bieber? More like Justin Sucker

  • ✪ aidan harris ✪

    I think the reason Apple devices are so popular with the younger generation is because of the fact they’re used heavily in education now with many schools, colleges and universities adopting them (specifically the iPad). In addition to this Apple also has back-to-school promotions and gives a lot of discount to students.

    • ɑղժɾҽա

      I also think that I had to do with the evolution from the iPod. Most teens are used to owning an iPod or an iPod Touch, so the switch to iPhone would be a lot easier. They also want to look cool because they see that many celebrities own iPhones and not many celebrities use Android devices. The chances of teenagers owning iPhones increases if one of their friends own one. Who wouldn’t want to have the same phone as their best friend?

      • ✪ aidan harris ✪

        “The chances of teenagers owning iPhones increases if one of their friends own one.”
        This is plausible I suppose considering the number of people that bought a Blackberry phone only to use BBM…

  • Jo

    haha 1% of teens want a blackberry

    • Jonathan

      You forgot the period before the 1.

      • Jo

        hahahahaha lol I guess they made a mistake

      • Jonathan

        yep. xD

  • bigtalk

    yup iphone is the most desired iPhone period and ipad is the only real tablet option