white iPhone 5s camera

With Apple not offering pre-orders on its new iPhone 5s, customers wanting to pick up the handset will either have to stay up late Thursday night to order it online, or head to their local retailer Friday morning.

But no matter which route you decide to take, make sure you act quickly—no dawdling. Early reports are indicating that iPhone 5s inventories, at retailers and carriers, are going to be very limited at launch…

AllThingsD reports:

“If you are hoping to get an iPhone 5s on Friday, be prepared to have to work for it.

Sources at multiple U.S. carriers said that the inventory of the new phone is significantly less than expected.“We will have grotesquely unavailable inventory,” was how one carrier source put it.

A source at a second carrier also complained of extremely disappointing shipments from Apple.”

Reports from BGR and 9to5Mac corroborate the ATD story, with the latter claiming that white/silver and white/gold options will be difficult to come on launch day, and AT&T will have more stock than Verizon.

In fact, the site says Apple is expecting initial iPhone 5s supply to be so constrained, that it’s prepping an update for its Apple Store app that will let users monitor when the phone is available at their local store.

So we say again, however you decide to go about getting your 5s this week, act quickly. Online orders begin at 12:01 am Friday, and most retailers who will be carrying the device will open at 8am that morning.

  • solidsephiroth

    Oh Apple. Why do you always do this?

    • jajamulu

      Well, it’s marketing. If a product is unavailable due to high demand, it becomes rare and more valuable.

      • jocastro

        and the fact they are running out of the touch screen material

      • Cesar D

        But that’s not the problem for now.

        It’ll be in 2015, and companies like apple are thinking in a material which will replace it.

      • jocastro

        this is true for sure… but you never know… that was a just a estimate.

      • ✪ aidan harris ✪

        I don’t think the touch screen or marketing is the reason for this limited amount of inventory though. I’m pretty sure that the main reason there is such a low amount of 5ss (is that the correct plural?) is because of the fingerprint sensor and how complex it is and how long it takes to manufacture…

      • Kurt

        I remembered the rumors about the low yield of the finger print sensor. That’s why I was surprised they didn’t push the keynote and release back till October.This way they have a few more weeks to make more, or at least release it to less countries in the beginning.

  • mehrab

    Noooo 🙁 that scares me :<

  • Maxim∑

    same thing happened last year for a bit

  • David Villamizar

    Maybe it’s just carriers that have reduced inventory, this should mean more unlocked iPhone stock.

  • Antzboogie

    Their just trying to play mind games they are fools for this one.

  • Mr. E

    *gets in line right now*

  • chumawumba

    It would suck to be that person who’s waited two days in line only to find out the person before them got the last one.

  • sharp44MAG .

    Does anyone know what time bestbuy will open on Friday, for the iPhone 5s?

    • Prithvi

      10:00 AM

      • sharp44MAG .

        Ok, thanks.

  • richrich

    this shows insecurity and doubt on Apple’s side. unsure if 5s will sell as they expect, they prefer taking the safe approach and create fake demand by reducing supply.

    • William Kosch

      Lies, Apple knows it’s going to sell more than ever, they know this will go in the record books, you can’t say they’re insecure. I’m sure they know what they are doing and are trying as hard as they can to get the 5s to the public.

  • İlkim Sezen

    Ill get it from New York 5th Ave. What time should I start waiting that night?

    • DunedinEagle

      Your already too late.

      • CASEACE79

        I agree. 5th ave store would probably be the WORST option.

      • İlkim Sezen

        No I’m not late. I was there today and no one is waiting lol. How am I late than?

  • T.LIN

    when will they ship the iphone 5s if i order it online on midnight of the 20th?

    • Kaptivator

      Will have to order to find out.

      • T.LIN

        but even the fastest will not arrive on the 20th right..?

      • Julian Gigola


  • Tobias9413

    I live in a small college town so most people are broke and I’ll hopefully get my hands on a space grey iphone.

  • Danny

    Would it be better to go to an Apple store or ATT store to get an iPhone 5s? Which one would run out first?

    • noecuhh

      wal mart, if they get a stock on launch day like for the 5, the total came out somewhere around 220, not 280 like at at&t or apple charging tax for full retail even if its a new line or upgrade (california)

      • RichysDisqusName

        Haha good job at answering none of his questions…

      • noecuhh

        back at ya! at least i provided actual information into the mater.

  • Blip dude

    Just another reason to pass on this, at least for the rest of the year.

  • Rick Hart

    Don’t surprise me! Maybe if it was made in the good ole USA might be different

  • Joseph A. Ahmad

    It appears that Apple is getting much lower yields of supply due to the constraint on manufacturing the fingerprint scanner. It’s a very difficult technology to mass produce for an international market.

  • Palmer Paul

    12:01am PST, that is (time zones matter Cody)!

  • ✩Ⓖ✩

    I cant help but feel pissed knowing that I will be at work Friday and unable to pick one up from a store in the UK – I hope my carrier lets me phone up and reserve one otherwise come Saturday morning I know they will be all sold out …

  • burlow

    of course authorized retailers will get constrained supplies. most shipments go to apple stores, that should be obvious.

  • Lance Baker

    I work in the cell phone department at Walmart. My store got 5 iPhone 5s in Space Gray. 3 for AT&T and 2 for Sprint. We also got 2 5c for AT&T in white. They will go fast.