Would you brave a tornado or hurricane to be first in line for Apple’s newest iPhones? That was the situation in Japan, where Tokyo consumers camped out in front of the local Apple Store ahead of Friday’s iPhone 5s/5c launch. Luckily, Apple employees let the fans inside just before a typhoon struck.

Along with shelter from the storm, drenched fan boys and girls were given complimentary water, according to a local report. Customers were “so moved” by Apple’s gesture, according to a YouTube user who uploaded a video of the weather. Japan’s largest carrier NTT DoCoMo becomes the latest provider in that country to sell the Apple smartphone…

“I was so moved how Apple treats its customers,” the Japanese publication Kotaka quotes the YouTube user AppTaylor. The addition of DoCoMo to the list of carriers in Japan offering the iPhone has ignited a price war, prompting rivals to offer a free subsidized entry-level iPhone when new customers sign up.

Before anyone starts sending Apple Valentine’s for its humanitarian efforts in Japan, recall that in the U.S., Apple has limited preorders of the new iPhones to the iPhone 5c.

To be among the first to buy an iPhone 5s, however, you’ll still need to line up in front of an Apple Store, providing the necessary publicity images.

Shelter from the storm?


Some bottled water?

Why not.

But do away with manufactured signs of demand for the iPhone?

Are you kidding?

  • Jonathan

    Thanks Apple.

  • JeanMarc

    Oh wow

  • Ignacio Irigoyen

    Well it is economics 101, keep your loyal fun base alive.

    • Nate McKelvie

      Yeah, customer are useless to apple if not alive

  • Sad

    Only a real loser would do this stuff. What are you doing with your life?

    • Patrick

      you made an account just to post this??, please for the sake of humanity jump of a bloody cliff or jump in front of a high speeding train

      • Tardroid

        you both are pathetic.

      • Stefan Matar

        if he does that, you are going to be sent to prison

      • Patrick

        not really at least not where i live because if he does then thats suicide and he done that to himself, i didn’t help him with that just told him to consider it, and btw i study government & law so trust me i would no go to jail

      • Stefan Matar

        yes, but i just wanted to underline the fact that many people commit suicide because of the pressure

      • Patrick

        ok point taken, sad don’t take it to heart what i said and don’t post silly comments about us apple fans because i would certainly camp out no matter the weather

      • Stefan Matar

        ok point taken^^

  • DomL

    The employees are Japanese and they are known to be kind-hearted. Wonder if Apple’s employees would be so kind outside Japan.

    • Patrick

      they probably would, but apple is the only company who would do that

  • Stefan Matar

    well, that escalated quickly^^

  • Joseph

    I’m debating on calling them persistent or just plain idiots, since if they were smart, they would’ve checked the weather forecast. They obviously did, since they have rain gear, but they would also know it was going to be this bad… I mean, it’s a good move on Apple’s part to let them in to protect them, but it’s not a good move on the customer’s part for risking their lives for a phone.

  • homer31

    What they should have done is given the guy who shot this iMovie, so it wouldn’t be 7 minutes long…

  • Tamahome5555

    Can’t we have a religion called Apple and probably Samsung? You know what’s funny they are bowing at phones instead of god so let’s just kill everything off and keep phone religion

  • ɑղժɾҽա

    I had no clue that the Apple store had 3 FLOORS!