A new survey of iPhone and Samsung buyers includes both confirmation of what we suspected, as well as a few surprises. Topping the list: 20 percent of new iPhone owners previously used an Android smartphone, or one out of each five iPhone owners.

The South Korean Android handset wasn’t capable of doing much damage to Apple, however – just seven percent of new Samsung owners switched from the iPhone. Overall, Apple does well at retaining iPhone owners, its largest group of buyers having owned a previous version of the smartphone.

For Samsung, its strength is in attracting other Android handset owners and first-time smartphone buyers, according to the survey released Monday…

The survey by Consumer Intelligence Research Partners (CIRP) measured smartphone buyers between July 2012 and June 2013. Both handsets did equally well at retaining their core customer base – previous iPhone owners for Apple, Android owners for Samsung, according to Fortune.

In terms of taking a bite from each others customers, Apple took 33 percent of Samsung customers, while the Android player enticed just eleven percent from Apple. In other words, Apple is gaining three times more customers from Samsung than Samsung is stealing buyers from Apple.


The finding reinforced previous reports which showed the brand loyalty of iPhone customers. As the Apple-Samsung smartphone duopoly continues, which third-tier companies are falling victim? The iPhone is attracting former BlackBerry owners, while Samsung is drawing in HTC, Motorola and Nokia owners, according to CIRP.

The survey also suggests Samsung’s attempts to cast the iPhone as last year’s technology increasingly adopted by your parents just isn’t ringing true with smartphone buyers: the CIRP data found iPhone owners to be younger, wealthier and more-educated than Samsung purchasers.

  • Survey is a joke.

    • dpacemaker

      Yeah, because Fortune wouldn’t have a clue as to who would do a good survey of smartphone buyers. Go to the original post, you might learn something.

    • Alfredo

      If we read between lines, your argumentation level equals Zero. It just confitms what the post says about the education level of samsung’s customers.

    • wilmajohn

      I’m making over $7k
      a month working part time. I kept hearing other people tell me how much money
      they can make online so I decided to look into it. Well, it was all true and
      has totally changed my life. This is what I do, http://www.jobs34.ℂom

  • Joseph

    Samsung still has more smartphones out there than Apple. From what I recall reading last night, Samsung is around 30% while Apple is around 13%. Should Apple not majorly get their game on, it’s not hard to believe that they’ll end up with 4% share on the iPhone, like the Mac versus the PC share.

    • Hyr3m

      Well they’re probably going to pretend to have invented the fingerprint reader…
      What do you mean “not good enough”?


      • True, there’ll probably be future news of them suing Motorola for “copying” their iDea in the Motorola Atrix. Though, we’ll most likely see the “you’re touching it wrong” news first…

  • Sigurd Boe

    Know more than Samsung?
    I know Karate, Kong Fu and several other asian words.

  • SMike42

    Wait! Are you saying that more educated people tend to have higher incomes and younger people love to follow “fashion” trends? This survey means so much now!

    But seriously, anyone who isn’t a fanboy will notice this survey really means nothing in real life, unless you happen to be a shareholder or high ranking executive at either Samsung or Apple. And even then… I’m not sure how this data shows anything.

  • n0ahcruz3

    Dumbest survey yet

  • £_£

    I’m shocked…that Christian didn’t type this up. He usually jumps on this stuff.

    • Hyr3m

      Don’t worry… it’s actually as bad as if Christian had written it…

      No wait… He would probably have found a way to add even worse rectum-derived statements..

  • Gorgonphone

    lol cause samsung and android suck..but cook ‘n ive are making IOS suck now so soon it will be close

  • Hyr3m

    iDB “writer” comparing apples and oranges again ?
    (10% of X can be a bigger number than 20% of Y, For example : X=SamsungMarketShare=30% and Y=AppleMarketShare=13%, you do the math)

    You have to take into account the difference in market shares and units sold. If you do that you’ll find that actually more young people buy Samsung phones than iPhones (not even talking about Android as a whole, just Samsung). These stats also show us that more people stay with Android (or switch from any other Android to Samsung) than they stay with Apple. Although, by just looking at these dumb charts you could come to the conclusion that there’s a higher percentage of younger people within iPhones users, which suggest that it’s not such an intuitive/easy-to-use device after all.

    You also have to take into account the fact that Samsung makes a wide range of phones (from low-range to high-range) whereas Apple only makes one mid-range product. So if you count only flagships and add to that what I said before about market shares, you’ll probably find out that more rich people buy Samsung phones than iPhones (again, that’s only Samsung). (It would be interesting to see the actual answer to the properly asked question : For any 2 phones (or series of phones) valued at X (+/-10%), what is the distribution of purchases in the various income ranges? -> iPhoneX vs Galaxy SX/NoteX, or mix that up with HTC and whatnot to get even more meaningful results)

    Btw about “rich = know more”, you’d be pretty surprised how many incredibly stupid people earn more than 150k… Very knowledgeable people generally don’t earn a lot of money because they’ve realized knowledge is worth much more so they work in research and academia… All those bankers/traders that make up most of these high-income-stats are mostly douchy-coke addicted-close minded-f*cktards using iPhones as mirrors (if you snort what I mean).

  • Jay Kay

    I hate these useless surveys

  • Vijay Panjwani

    Lol when the surveys are against shamesung, everybody is like, surveys are shit/dumb etc..! if they are against apple, lol the surveys are totally right!! ;D
    silly android fans! 😛

    • Hyr3m

      Statistics can be shaped to say whatever you want them to say. If the results of surveys show anything at all, it is the original intent of the people who paid for it. Follow the money…

      It’s up to you to read between the lines and research into the subject to find the “hidden” numbers which allow you to truly understand what the survey means (since it’s always apples and oranges, you have to find a way to bring the comparison to a level that can actually be compared)

  • Jimmy Wade

    Here we go. Ok Samsung People let’s here you cry. I wish I could play a violin.

    • Hyr3m

      Cry of joy in front of these numbers which tell us that iPhone users are more douchy and unintelligent ? Sure thing xD

  • Nestea80

    This style of bar graph is stupid. It’s difficult to read.