Microsoft can’t convince Apple to update iTunes for Windows 8 Metro devices

By , May 10, 2013

Windows 8 (Start screen)

Remember all the back-and-forth between Apple and Microsoft before tablets? We heard echoes of that earlier this week when the software giant announced Apple’s iTunes app won’t be available for Windows 8 Metro tablet users any time soon. Although iTunes continues to be available as a Windows 8 Desktop mode app, the lack of a Metro edition leaves owners of Windows tablets in the cold. Even worse is that owners of the Surface RT tablet – which by the way runs only Microsoft apps – will be stuck with just Redmond’s Music app…

“You shouldn’t expect an iTunes app on Windows 8 any time soon,” Microsoft Windows division finance chief Tami Reller told CNN. “The welcome mat has been laid out. It’s not for lack of trying,” Reller said.

This brings to mind old memories.

Initially a Mac-only application, Apple with the October 2003 release of iTunes 4.1 added support for Microsoft Windows 2000 and Windows XP. This really helped open up the market for iPods, which sync with computers exclusively through iTunes.

When tech columnist Walt Mossberg at the D 2007 conference asked Steve Jobs why Apple supported a rival platform, he quipped “it’s like giving a glass of ice water to somebody in hell.”

Four years earlier, the same theme was used during the iTunes for Windows announcement at Apple’s keynote and in subsequent advertising on Apple’s web site.

iTunes for Windows (hell froze over)

How times have changed.

Today, Apple thinks there’s no reason to create an iTunes version for the Windows 8 Metro user interface, which is understandable given Apple’s lead in mobile and the platform/ecosystem battle between Apple, Google and Microsoft.

So far, Windows 8 adoption has the pace of a slug – it can’t even match Vista’s poor performance. Microsoft’s Windows Surface RT tablet is doing equally poorly in the marketplace.

Whereas some ponder whether Apple, the tablet market leader, should throw Microsoft a lifeline, the Windows maker expects to have “all of the most popular apps” on the iTunes App Store ready for Windows 8 devices by this holiday season, according to the report.

It’s time to turn out the lights on the PC industry.

Microsoft just didn’t get that memo.

The software maker mistakenly saw the growing demand of tablets as a way to save its Windows franchise by simply making Windows 8 behave tablet-like. Then they created a tablet and forced it to bow down to a dying PC-centric software.

The question isn’t when an iTunes app will be developed for Windows 8, but whether Windows 8 will even exist in time.

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  • Nick

    Windows RT has been abandoned by HP, Samsung and other computer manufactures, it won’t last through 2014. it wouldn’t be a smart move for Apple to invest the time and money into a program that very few people would use, and will probably become obsolete within a short time period.

    That’s just my 2 cents.

    • Gorgonphone

      yup that damn surface POS is just a big ass ZUUUUN

  • http://twitter.com/nmPraveen Praveen

    To be fair, In the end its affecting users.

    • Gorgonphone

      go buy a mac

      • Bob

        Why?

        I’m typing this on my Macbook Pro using Mountain lion, but I would never dream of having a “Mac” as my main machine. I tried it once, it was a horrible experience.

        Even simple stuff isn’t feasible in Mac OS X.

        These are the issues that I encountered.

        * Can’t hide all file extensions

        * No WOL (Wake-On Lan)

        * Terrible dual monitor support, can’t even watch Youtube on one screen whilst doing work on the other, it makes some linen screen pop up on the other screen whilst an application is in “full screen mode. Also if you’re using flash and you click elsewhere on the screen, it disappears, until you click on it again.

        * Issues with SMB sharing, I also use my PC as a server for my HTPC, once my PC is turned on, it auto-shares files through SMB, the setup wasn’t possible on Mac OS X

        * Picture viewer: You CAN not even flick through pictures with the keyboard keys like you can do with Windows 7, you have to download an app for that.

        The vast majority of software for Mac OS X are “apps”, when I say apps I don’t mean apps as in applications, I mean apps as in not the full software but a watered down version. Most developers also pay most attention to Windows versions of softwares.

        I like being in complete control, with Mac OS X I don’t feel like that.

        I love Mac OS X on my Macbook Air, as it serves it’s purpose, but Mac OS X is not for the advanced user.

        So no @praveen, don’t buy a mac. If you really have to, build yourself an hackintosh, better specs at half the price.

      • Gorgonphone

        I am a media design professional and as such Mac is the only option for me… I run Adobe CS6 all day and my mac is my sanctuary..

        @praveen buy a mac if you are a media designer graphics video music etc.. if you are a paper pushing office worker then go get a $200 DELL…lol

      • Bob

        I’m a designer, I use Adobe CS6 on my Mac & my PC, your argument is invalid because you can run CS6 on both as it is not exclusive to one platform, nor does it perform better on either one of the platforms universally.

        I don’t know what kind of specific field you’re in as the description “design professional” is very vague, but if you knew anything about serious video editing/rendering you’d know that you’d be better off using a PC, as you need quite a powerful machine with a decent graphics card. You could spend 3k on a Mac Pro, or you could spend less than half of that and get a PC of the same or better specs. Macs aren’t as upgradable as PCs are, with PCs you can specifically choose the components to what suits you best. You can also run OSX on a PC.

        This isn’t exclusive to video editing/rendering, Photoshop and various other CS6 will benefit from being on a PC workstation with more ram/scratch disks.

        So don’t tell anyone to “get a mac” unless you can specify benefits over PCs that the user will get from doing so. Macs might be best suited to certain individuals, but everyone is different and uses their computing machines for different purposes.

        Your comment came off as very ignorant, uninformed & misguided. As for a $200 Dell, Dell computers mostly work with businesses, their machines are best suited for business environments. Lets say you can get a Dell for $150, what Mac can you get with that money? Even if you get one, like one of those old G4s or something, the Dell will run rings around it at the same price point.

      • Gorgonphone

        There is no argument i have only observation… my mac works for me and what i do.. my mac is 100% reliable for me and has never ever gotten a virus or any other odd issue that cause it to slow down or not function when i need it… I never have to defray or do any such maintenance to my mac…

        I prefer the mac versions of the adobe software and i prefer the the configuration of my mac for what i do over the PC equivalent.. i also prefer the OSX UI navigation structure..

        I also prefer the way that iTunes runs on my mac over how it runs on PCs and I find it easier to perform jailbreaks using my mac than on PCs..

        I equate PC/ windows lovers to android lovers… and iphone IOS lover to MAC lovers…

        You can disagree all day but most people would love to have a mac but usually only settle with a PC for MsOffice or to cut costs,,,,lol

        YOUR COMMENT CAME OFF AS FUNNY TO ME !!!LOL

      • Bob

        You didn’t make one single factual point.

        Notice how many times you used the word “prefer”, you prefer Mac OSX to Windows visually, therefore is a matter of preference in your eyes and not because of greater functionality that you have in OSX over Windows 7.

        Unless I’m missing something but iTunes looks pretty much the same in Windows 7 to how it does in Mac OSX, other than the fact that it’s already integrated into OSX.

        Settle for PC because of MS Office? I have MS office on my Mac.

        As for finding it easier to jailbreak on Mac over PC, I can see how it could be very difficult double-clicking on an executable file, plugging in your phone and pressing jailbreak. You also have to jailbreak your iPhone everyday right?

        Associating Windows users with Andriod lovers & OSX lovers with iOS. I have a Windows PC for my main machine & I hate everything about Android = stereotype broken.

      • Gorgonphone

        “factual” is subjective..lol and its a fact that most folks would prefer to have and use a mac but the price and MsOffice quirks make it not an option in most cases…

        PCs are like toyota corollas and MACs are like lexuses they both can get you around town and have the same basic functions its just that the lexus is more desirable smoother and stylish… and well 3 times as expensive..lol

        So its okay that you love your PC …. Go get all the DELLs you want DUDE..lol…

      • Bob

        Factual is not subjective, preference or opinions are.

        Don’t say most folks would prefer to have and use a Mac. if you want to say that, please show me valid statistics from research you have either conducted yourself or a third party has that suggests this.

        You should just give up, you’re not going to win bro :P

        You’re what one would call a “fanboy”.

        I don’t love Dells, infact I dislike them very much.

        My computer I built and designed myself.

        I have a full ATX case, in pure white with blue LED indicator lights. 3770k i7 Processor water cooled and overclocked to 4.7ghz, 32GB ram, GTX 680 graphics card, 14TB of storage and a 256GB SSD for booting.

        The exterior of the case I have made several modifications to & created custom artwork for it, nothing too obtrusive, the artwork matches the scheme.

        I gave it life and I created it, it gives me great self satisfaction and reminds me of how awesome I am every time I look at it.

        Show me one Mac with the same specs.

        As for the car analogy, what would you rather have a Lexus with the engine of a Nissan or a Toyota with the engine of a Ferrari? I know what I would prefer.

      • http://twitter.com/brooksbrooks104 brooks whiffen seale

        But its water cooled..

      • Bob

        Your point? Lets just say it runs at default clock speeds, which is 3.5ghz, show me a Mac with similar specs, ram, storage, etc.

      • Bob

        ShoyuWeenie

        I can’t reply to your original comment as it says it’s under moderation. So I will type it here:

        Nice try and I appreciate the effort, unfortunately, you haven’t resolved any of the problems.

        Unticking the show all filename extension doesn’t do anything, it only does something when you right click for example 1.jpg and then tick hide extension, it will then hide the file name extension for that specific file, you can not set it universally to hide all extensions for .jpg files.

        If you had a folder of 300 .jpg files, in order for you to hide the extensions for all of them you would have to go through them manually to do it, therefore it is not viable solution.

        Yes wake-on-lan works, but only from sleep, not from shutdown like PCs can. Google “Wake mac from shutdown WOL” if you want and you’ll come across a few posts explaining this.

        The video will work in fullscreen mode, but once you click something on the screen of the other monitor it will exit out of fullscreen and go into windowed mode, HTML5 doesn’t do this, only Adobe flash does, which I believe this is a bug of, but you can’t use HTML5, which fixes this problem but is not available for all Youtube videos, only for those without ads.

        SMB can’t setup to start before login on Mac OSX. You can create scripts and stuff, but it’s a bit flakey and doesn’t work the way I want it to.

        You did however fix the problem of being able to go through pictures without the need of an external photo application like Xee. So I’ll let you have that one, but it still doesn’t function the way I want it, as it also shows me pictures of folders and videos, when I only want it to show me images in a folder.

      • Gorgonphone

        Nope…. one mans fact is usually another mans fiction.. FACT!!!lol

        I dont need to give up cause there is not challenge or battle here… the observers know what they need to know… You love PCs and and you think they are equivalent to macs or better..lol i think PCs suck…

        I think folks with iphones and ipads etc. that what to use iTunes and such and folks who want to avoid constant viruses and odd random system slow down issues should go get a mac… and you think they should go get a DELL PC..lol

        We both said why we feel the way we do and thats all there is too it…

        You want to stay in here and get emotional

      • Bob

        One man’s fact is another man’s fiction? So if I was to say the sky is blue, you’d say it’s fiction?

        It’s not a “battle” just friendly debate. I’m critically minded and never use any emotions in my decision making or in my views, i’m not “emotional” one bit.

        You’re not someone I wish to discuss anything with, you don’t know what you’re talking about, you’re also quite ignorant. So I shall cease any further communication with you.

      • Xanxus

        32GB Ram? 4.7Ghz processor? 14TB of storage? 256GB SSD for booting?
        You’re a designer? Damn for a designer you sure need a lot of power and
        storage.

      • Bob

        I don’t just design, it’s also not my main career. I manage an online business, render 3d models, create after effects templates, download loads of movies, games, media, etc. I do like 50 things at once. I’m a power user.

      • Xanxus

        Oh sorry I think I came off as mean LOL, I was just surprised by how much you need since as a designer I don’t even require 32GB of RAM O____O and I am learning 3D modeling, and I do work with After Effects, along with learning code. I web design also but 16GB of RAM is all that I need. I can even just use 8!

      • Bob

        You didn’t come off as mean don’t worry lol :P

        You probably only use 1 heavy application at a time, have you allocated more ram to CS6 applications? What do you use as your scratch disk? SSD or HDD? When you have a lot of apps open at once, especially heavy ones like 3d rendering applications, video/photo editing applications, games, downloading movies/extracting movies at the same time, it all adds up, I’ve used upto 18GB once lol!

        You do like the same stuff I do, you’re like me :D

      • Xanxus

        Maybe because I am more focused on a few apps since I prefer that, multitasking tends to become unproductive for me but to each their own I guess, but yeah I agree with you – I have to use both a Mac and Windows, and despite liking OS X a bit more, the hardware doesn’t match with building your own computer and running Windows which is by far a much cost effective and cheaper alternative. Since I enjoy Apple’s build quality I use the MBP as well so I guess I’m on both sides with this one. Not sure how people can still justify buying a MBP just for Adobe programs =/ (It is a requirement for my college however). I use a HDD for scratch disk space :P I only use the SSD for temporary storage, 256GB is not enough for me but moving and transferring files to an external HDD is a lot better for me. And yes I am in a way like you we both are tech-enthusiasts along with media-enthusiasts!

      • DDD

        Bob and Gorgonphone, My word, get a room already.

      • http://twitter.com/purpledodi Jens Tinnerholm

        Troll is strong in this one. Unless the toyota got 800 horses under the hood and the lexus down at the lower range. Then you are correct

      • Bob

        Gorgonphone is defo a troll!

      • http://twitter.com/purpledodi Jens Tinnerholm

        What a load of bs. I got a macbook retina. And it wont outdo my pc rig in performance. No viruses? Thats because there hasnt been any market for virus makers on the osx platform. To few use macs. Time would be wasted by them to create viruses. The majority use pc. Always has been. And its easier to make for windows. That i can give you. Higher standard security on osx. But anyone that uses the no virus crap as a reason to get a mac just sounds dumb. I work as a mac repair tech. The machines are beutiful to look at. Decent performance for the average user and for graphic designers. But they are still to weak to play with the big boys. Macs are the minority in the computer scene. And probaboy always will be.

      • Bob

        I agree with you 100%, this person knows what they’re talking about.

      • DoNotSwallow

        > No WOL (Wake-On Lan)

        System Preferences > Energy Saver > Power Adaptor > Wake for Network Access

        >Issues with SMB sharing, I also use my PC as a server for my HTPC, once my PC is turned on, it auto-shares files through SMB, the setup wasn’t possible on Mac OS X

        I use my old iMac as a media server, although it uses iTunes. Still, it’s very easy to setup shared network folders, which works just the same.

        System Preferences > Sharing > File Sharing

        > Picture viewer: You CAN not even flick through pictures with the keyboard keys like you can do with Windows 7, you have to download an app for that.

        Click picture > Space

        You can flick through any files in the folder(s). You could also set the viewing preferences to coverflow.

      • Bob

        ShoyuWeenie said something very similar to that, you probably didn’t see my response, so I’ll paste it here:

        Nice try and I appreciate the effort, unfortunately, you haven’t resolved any of the problems.

        Unticking the show all filename extension doesn’t do anything, it only does something when you right click for example 1.jpg and then tick hide extension, it will then hide the file name extension for that specific file, you can not set it universally to hide all extensions for .jpg files.

        If you had a folder of 300 .jpg files, in order for you to hide the extensions for all of them you would have to go through them manually to do it, therefore it is not viable solution.

        Yes wake-on-lan works, but only from sleep, not from shutdown like PCs can. Google “Wake mac from shutdown WOL” if you want and you’ll come across a few posts explaining this.

        The video will work in fullscreen mode, but once you click something on the screen of the other monitor it will exit out of fullscreen and go into windowed mode, HTML5 doesn’t do this, only Adobe flash does, which I believe this is a bug of, but you can’t use HTML5, which fixes this problem but is not available for all Youtube videos, only for those without ads.

        SMB can’t be setup to start before login on Mac OSX. You can create scripts and stuff, but it’s a bit flakey and doesn’t work the way I want it to.

        You did however fix the problem of being able to go through pictures without the need of an external photo application like Xee. So I’ll let you have that one, but it still doesn’t function the way I want it, as it also shows me pictures of folders and videos, when I only want it to show me images in a folder.

      • http://twitter.com/nmPraveen Praveen

        Ugh? You want me to chose Mac just because Apple doesnt support iTunes on Metro? First of all, not all people have tons of money to keep changing their product. Windows tablet or desktop is a 2 year investment. They can’t simply buy a mac just to use iTunes. I can still use iTools or iFunbox or any other alternative to iTunes. Moreover I have iPhone but that doesn’t mean I know how to use mac OS. I have no idea how that works and I don’t have interest/time to learn a new OS.

        Sometimes a simple solution is to provide iTunes support on all platform.

  • http://twitter.com/VuilzakFrak Bram

    “It’s time to turn out the lights on the PC industry.
    Microsoft just didn’t get that memo.”

    I wouldn’t say that. Windows 8 had lot of potential, but they screwed up!

    The biggest problem isn’t the start menu, but the double functionality. You have a picture viewer in Metro, and a way better one in classic view, and so on for music and stuff. Also Metro app’s don’t work nicely on a desktop and app-switching became a hassle.

    • Gorgonphone

      yeah for Windows 9 they need to go back to windows 7 and everyone will be happy..lol

  • http://twitter.com/oo7plasma Brandon

    itunes is crap on Windows anyways

    • Gorgonphone

      windows is crap on Windows…lol

    • http://www.facebook.com/people/Alexander-Novarro/1499444086 Alexander Novarro

      wouldn’t say that about the latest version iTunes 11… works perfectly on my mothers samsung notebook!

      • Gorgonphone

        you said samsung…lol

      • http://twitter.com/oo7plasma Brandon

        I have iTunes 11 and it still struggles to run properly on my computer with top end parts lol

  • Jason Sheffer

    Windows 7 FTW

    • Gorgonphone

      yeah its the least bad of them all..

      • Kaptivator

        Exactly..I left MS and went to OSX and never looked back. And the flexibility of running windows, if needed, from my mac is a plus. hopefully employers will adopt apples product in the work place and ditch MS all together.

      • Hyr3m

        What you’re describing is what we professionals call “IT nightmare”.

      • Kaptivator

        In a way I understand. However, my company’s IT department is currently testing iPads and iPhones for our “in the field” workers. Executive management has already gotten emails to swap in their blackberrys. I honestly think that its just going to be a matter of time before a total conversion. I think that its an IT nightmare because the majority in the corporate world is used to PC.

      • Hyr3m

        “Corporate” iPads and iPhones are nothing but attachments to the existing infrastructure. In absolutely no way does that even hint at a total conversion. At least not in a big company…

        And well… yeah… the vast majority of the corporate world is used to PC but that’s not why it would be an IT nightmare… It’s because Apple’s tools are highly inadequate and utterly shitty… Using them is a bit like trying to running in a MotoGP event with an electric bike; you might get there eventually but you’ll go through hell and back first.

      • Kaptivator

        Not really a big company, but more mid sized. I see IT walking with MacBooks (could be personal). IDK. It makes no mind to me either way. Im not in IT, so I would only be able to comment on personal experience between PC and MAC. Nothing nearly as vast as corporate needs. But personally, I choose Mac over PC. Was educated in college on Mac’s, they are work horses(physics and engineering major). Never had a fail in the middle of working or calculating. Yes its like taking the long way around the block at first, but once you learn the differences I had no problems between the 2. If it wasn’t for the auto save on this (work) desk top, I would be up shits creek with spreadsheets. However, it may just be this shitty PC. lol these are just my experiences. Take them with a grain of salt.

      • Hyr3m

        Don’t worry, there’s plenty of salt at my table ^^

        I just wanted to say that regardless of the increase in market share for Apple’s (actual) personal computers, there’s no way more or less big companies will change their whole infrastructures to Apple systems… not in our lifetimes… Some users will have Apple devices (computers or toys) but they’ll still be connecting to a non-Apple infrastructure.

      • Kaptivator

        Never thought about the actual infrastructure. So even though we may have apple devices, they actually plug and play with MS or non apple (shall we say) for the backbone (ie server and things like that)?…If so, I now get your original point.

      • Hyr3m

        For example, corporate emails are most likely handled by an MS Exchange or IBM Domino (Lotus) server… But you can connect to Exchange from an iPhone/Pad… A lot of other systems (intranet, HR and whatnot) are now web based so all you need is any browser… but the servers are… you guessed it… not Apple-based ^^

      • Kaptivator

        Never thought about it like that.

    • MarcPhilippeB

      I’m a mac guy but in a business environment: no chance. Windows is way better suited for that. look at microsoft outlook: that’s your working hub, mail contacts, calendar, tasks, all inclusive. Now search that for a mac…

    • MarcPhilippeB

      and btw windows 7 is great, as well as xp.

  • Gorgonphone

    okay here is the deal Microsoft.. give apple a proper Office and apple will give you the proper itunes..deal?!

    • http://www.facebook.com/people/Alexander-Novarro/1499444086 Alexander Novarro

      no need! Microsoft will give a proper Office anyway… the potencial is huge… as for iTunes in metro… meh!

      • Gorgonphone

        no so far MS been bullshittin with a proper version of office for IOS

  • bigzjoseph

    Y’all shoulda by a Mac or stick with your desktop windows computers and laptops

  • http://twitter.com/sexyhamthing @sexyhamthing

    Spelling error in ‘years’ a couple lines above the old itunes download page shot.

  • http://twitter.com/VuilzakFrak Bram

    Thanks, I’ll have a look for my grandfather, here at home it’s Mac all the way! :)

  • http://twitter.com/aidanharris1 ✪ aidan harris ✪

    I only have one thing to say about this article. I am a Windows user that would love to use/own a Mac one day but price is the only thing that prevents me (perhaps if their Mac minis got a refresh). For now all I can say is while I’m stuck in “hell” thanks for the glass of water Steve ;)