Apple reportedly pushing hard for summer iRadio release

By , Mar 29, 2013

Old radio

There’s been a lot of speculation over the last several months regarding Apple’s streaming music service. Rumors of the company working on a Pandora-like service have been bouncing around for years, but late-2012 reports have rekindled the story.

It was initially believed that Apple’s iRadio project would launch sometime in early 2013, but that plan was reportedly derailed by conflicts with record labels over pricing. There’s a new report out today, though, that says the new goal is this summer…

The Verge just released a large-scale report on Pandora’s ongoing fight with the music industry, and the state of the music industry as a whole. And in it, the publication mentions that it has heard from ‘industry insiders’ about iRadio’s latest progress.

“Much has been written about Apple’s plan to launch a Pandora-esque service this year. Now multiple music industry insiders have told The Verge that significant progress has been made in the talks with two of the top labels: Universal and Warner. One of the sources said “iRadio is coming. There’s no doubt about it anymore.” Apple is pushing hard for a summertime launch.”

Summertime is a pretty bold launch date, considering that just earlier this month, The New York Post reported that Apple and record labels had come to a stalemate, as the iPad-maker was offering record companies an industry-low $0.06 per song streamed.

But whether it launches in the summer or not, evidence that Apple is nearing completion of its music service is piling up. In addition to reports by The New York Times and Bloomberg, 9to5Mac uncovered what look like streaming Radio buttons hidden in iOS 6.1.

Although it’s entering in a remarkably crowded space, Apple certainly has the chops to make a big impact with both its iTunes Store and its 500 million-strong user base offering significant leverage. The only real question that remains is what model will they use?

Previous reports claimed that the streaming music service would be free of charge, supported by iAds. But if Apple was having trouble getting labels to agree to this, it could have very well switched to a pricing model. Hopefully we’ll find out in just a few months.

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  • Jonathan

    Apple should open iTunes directly to music creators and skip the publishers/3rd part middle men. Like the App Store, anyone can submit some work, and if Apple think it’s good enough (because I mean really some people would submit crap, you only have to watch the x factor to see people who think they are amazing and really aren’t, irrespective of style and genre), they accept it (again just like the App Store review process). It was time for the labels/etc to die.

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    umm it needs to be exactly like the desktop itunes radio feature.. but im sure they will screw it up in some way

  • Kurt

    Maybe I just can’t find it…but has Apple taken out the radio feature from iTunes?

    • https://twitter.com/MrElectrifyer MrElectrifyer

      It’s in the music section; click the Radio tab.

      • Kurt

        Cool, thanks for the tip. Haven’t messed with iTunes 11 much and never noticed it. Thanks bro~

  • http://www.facebook.com/lgasparjnr Laszlo Gaspar

    If it costs then people will not use it because they can easily stream music for free on Grooveshark. However if they make it free and include a sleek UI with killer features, it will be a huge success.