star trek short link

Apple last week posted an announcement to its developer portal, informing app-makers that they can now use short (or ‘vanity’) URLs to send out links to their App Store apps. For instance, a link to the iWork app would be

Typically, links to Apple-hosted software are comprised of lengthy URLs with ID numbers—nearly impossible for anyone to remember. But Apple is hoping that these new short URLs will make it easier for developers to market their apps…

From the dev center announcement:

“Provide a simple way for users to find your apps with easy-to-remember App Store Short Links. Using an URL that includes your app or company name, you can create links to a single app or all of your apps. These links are accessible worldwide and will automatically direct users to their country’s respective App Store or Mac App Store.”

As noted by CNET, the new App Store domain made its entrance during a Super Bowl ad for the new Star Trek movie last night. The spot (shown above) directed viewers to, instead of the usual Facebook page or movie website.

So what happens when multiple developers try to use the same short URL? Well, Apple explains that if a naming conflict arises, the link will take users to an App Store search page. So obviously, it’s encouraging developers to create unique app names.

Apple, or more specifically Steve Jobs, was given the domain along with the accompanying trademark by Salesforce CEO Marc Benioff back in 2008. But these custom URLs mark the first time, that I can recall, it’s really put it to use.

  • notewar


  • When jailbrak is coming to uae

    • here in kuwait it well be at 9 or8 pm
      it well be awsem

    • Maybe 10am or 12pm EST. So take 10 and divide it by 3, then randomly add 7. Take the total of that and reverse the digits. After that, mash keyboard on face, or face on keyboard (your call, really). And presto! You now have the time in which the jailbreak will be seen in the UAE!

  • A Simple thing that will help everyone

  • Dexter

    96%!! It’s about time!

    • Mark Ansari

      97% now.

      • thepies

        98% now.

      • In some regions already 99%
        For me 98%

  • Whenever I open iDB, I expect a video demonstrating iPhone 5 Jailbreak by Evasi0n from Jeff.
    “Hello ladies and gentlemen, finally the long awaited Jailbreak has been released. Here’s how to jailbreak your iDevice on iOS 6” 😀

    • Pretty sure this exact comment has been copypasta’d so many times in different articles in the past three days or so…

    • Trillest

      Lame Kid.

    • I know thats right lol!

  • iH@ck3r77

    97% too close.. 🙂

    • niiiiiice right! 😀

      • mish

        98% now

  • 97% here 😀

  • I waited for 3 month ! No four exatly ! I am so ready to get my jail phone breaket!§

  • Now is 97 every ihr30min +1percent so about ya 4hr30 more min

  • only post about Evasi0n

  • One wan

    97% now very closer…

  • nice move, Apple… this is a great news for App developers making it easy for them to promote their apps!

  • Gagan Virdi


  • Mohammad Ridwan

    Just change the system time and it’ll show 100%