Some new iMacs say ‘Assembled in the USA’

By , Dec 3, 2012

Apple has taken a lot of criticism over the years for outsourcing the manufacturing of its products to China and other countries. They’re not the only one that does this — thousands do — but because of their size and influence, they always get singled out.

With this in mind, it’s interesting to hear that a number of new iMac buyers are reporting that their machines have the words “Designed by Apple in California. Assembled in USA” etched into the back of them. Is Apple manufacturing in the US now?

Fortune’s Philip Elmer-DeWitt was the first to report on the matter, noting that a reader had purchased a new iMac from an Apple Store in San Jose, California that had the aforementioned ‘Assembled in USA’ label. Others have seen them as well, including iFixit.

DeWitt says that this isn’t the first time that claims have surfaced of iMacs being built Stateside. Reports of this go as far back as 2006. But most of those cases involved custom-built, or remanufactured computers. The new reports are for off-the-shelf models.

For further explanation of what ‘Assembled in the USA’ means, 9to5Mac points us to the FTC’s official definition:

“A product that includes foreign components may be called “Assembled in USA” without qualification when its principal assembly takes place in the U.S. and the assembly is substantial. For the “assembly” claim to be valid, the product’s last “substantial transformation” also should have occurred in the U.S. That’s why a “screwdriver” assembly in the U.S. of foreign components into a final product at the end of the manufacturing process doesn’t usually qualify for the “Assembled in USA” claim.

Example: A lawn mower, composed of all domestic parts except for the cable sheathing, flywheel, wheel rims and air filter (15 to 20 percent foreign content) is assembled in the U.S. An “Assembled in USA” claim is appropriate.”

So we’re not talking about merely popping in a hard drive or a stick of RAM here. Apple is actually building these machines in a factory somewhere. But where? Foxconn is reportedly looking to build a factory in the US, but it hasn’t broken ground yet. And Apple has a plant in California, which interestingly enough has grown in headcount lately, but is it big enough to mass-produce products?

Perhaps the more important question here is that, if true, how is Apple making these computers in the United States while still keeping its profit margins up? And if that’s the case, how long before it can do this with other products like iPhones and iPads?

What do you make of all of this?

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  • josephz2va

    Even if Assembled in USA is on there, it’s still Made in China knowing they received the parts from Foxconn.

  • Mohammad Ridwan

    nobody cares

    • notewar

      Thats what she said

  • http://twitter.com/myorangeisstuck wahaha

    I think apple is trying to cope with the production by spreading them out and not just letting Foxconn do everything.

  • philadelphia

    Foxconn to build a plant in the US? Doubtful, they’d have to provide reasonable wages, hours and working conditions.

    • philadelphia

      Also, I love my Apple products, no matter the cost, and would even pay more to know they are assembled here.

      • pawfyd

        I don’t care where product is assembled. What matters is quality and price.

    • http://www.facebook.com/alfre Alfre Fernandez Garcia

      Not necessarily for the wages and hours. If apple can provide a extend a legal permit for illegal immigrants to work for them.

  • ashton

    i can just hear alex baldwin screaming its OO-SAH not USA , a country full of children slaves!

  • http://www.GoldenGateDomains.com/ Golden Gate Domains

    If I were you I would start my “search” at Quanta Computer located at 45541 Northpoint Loop East; Fremont, CA USA.

    They were assembling MACS and loading the software on to the hard drives several years ago when I toured their plant.

  • http://www.facebook.com/alfre Alfre Fernandez Garcia

    “Made in china” doesn’t always means bad quality, but lower production costs. By saying this is, we know there should be a market of workers in the united states where people is willing to be paid less than the minimum salary in exchange of a constant and legal job. And yes, you know I’m talking about all the immigrants that need to make a living out of something. The computer industry is constantly evolving, and as we know, the demand of apple’s products grows every day even more. Apple then is the best environment where you could get constantly paid even if the revenue may seem low.

    Now, since all this people need a job, why not employ all the people already present in the united states that meet the conditions that apple requires in order to keep it’s high profits end there for, it’s prices?

  • @dongiuj

    Didn’t know imacs could speak!