Another head rolls over the Maps debacle as Apple seeks advice from TomTom

By , Nov 27, 2012

Eddy Cue, Apple’s SVP of Internet Software and Services, is reported to have fired Richard Williamson, an executive who oversaw the team that created Apple’s own and troubled iOS 6 mapping service. The development marks the second high-ranked management departure of an Apple executive over so-called Mapgate, following the ouster of iOS boss and Steve Jobs confidant Scott Forstall last month after a CEO apology over the glaring flaws in Apple’s mapping software.

“We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make maps better”, Cook wrote in lat month’s letter of apology. In an effort to win back trust of its users, Apple is now understood to be seeking outside help to fix Maps. Jump past the fold for the latest info…

Bloomberg confirmed the news in a tweet.

A full report went live shortly after, claiming Apple hasn’t chosen a replacement for the departing executive, indicating the firing may have come abruptly.

Richard Williamson, who oversaw the mapping team, was fired by Senior Vice President Eddy Cue, said the people, who asked not to be named because the information wasn’t yet public.

Cue, who took over last month as part of a management shakeup, is seeking advice from outside mapping-technology experts and prodding digital maps provider TomTom NV to fix landmark and navigation data it shares with Apple.

A source said that Cue wants to “install a new leadership team” for Apple’s Maps team and firing Williamson is seen as a step in that direction.

The article mentions Apple is focusing on the most glaring problems most responsible for bad press.

“The satellite imagery over the U.K. has been improved and labels for popular U.S. landmarks such as the Washington Monument have been corrected”, the article notes.

As you know, Apple’s boss Tim Cook added Siri and Maps to Cue’s already impressive list of responsibilities that encompass the iTunes Store, App Store, iBookstore and iCloud.

“This group has an excellent track record of building and strengthening Apple’s online services to meet and exceed the high expectations of our customers”, Cook said.

A lengthy profile by Cnet calls Eddy Cue Apple’s Mr. Fixer, indicating he’s the right guy to fix Maps and Siri.

 

The iOS 6 Maps apologists are gonna have a lot of on their plate today.

This way or another, Cue and Co. seem determined to fix Maps and put the fiasco behind them. It’s gonna be a long road ahead as it took Google Maps seven years to become a reliable service it is today.

 

If that means firing more executives who were responsible for Maps woes, so be it.

Thoughts?

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  • Daniel Ehrlich

    I think I’m the only person who hasn’t had a single bad experience with Apple Maps. In fact, I actually like it better than the previous maps app.

    • jose castro

      i had one problem since the iPhone 5 came out.. but other then that i agree with it.. the previous maps also had bugs from the first time they introduced there google map. And from my exprience this one so far does better then the last one.

    • http://twitter.com/oo7plasma Brandon

      for the few times i actually needed to use a map for something, its been pretty useful for me. I like the design style better anyways

    • http://www.facebook.com/martindroth89 Martin Dominic Roth

      Same here. I’ve had only one problem with it where it told me to use a road that had JUST been closed a week ago for construction and couldn’t find an alternative route in the area (I was out in the boonies)…. other than that, I’ve had no problems with it… maybe my only gripe is the lack of Street View… which still isn’t that big of a deal since I have a Google Maps web app that I use that for.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      i have a 5 but ij use my 4S on IOS 5.1.1 with jailbreak so i can use google maps and the “navigate from maps cydia tweak to go directly to tomtom turn by turn from an y google maps drop pin.. its fantastic an fast..

    • Mohammad Ridwan

      It’s total shit outside U.S….. where most people live by the way… And that’s where Google excels…

      There is no flexibility with Crapple Maps.. you can’t manually fix if something is wrong, unlike Google Maps- where you can contribute to the Maps to keep the ever changing Maps up-to-date.

      In time Crapple Maps will surely get better but it’ll be useless in most of the country, and that’s where Google Maps will always be the superior.

      • Furious2Ol2

        That’s true. I really agree with this idea because currently iOS 6 map is totally useless for me. It always says search not found. Google map is far better.

    • Guest

      Agreed. The maps are great & road names are accurate, but points of
      interests are virtually non-existent in Malaysia. A search for any
      business will point you somewhere in Europe or the US.

  • Mohammad Ridwan

    Somebody should fire Eddy Cue

  • MagicDrumSticks

    Apple is the next RIM.

    • jose castro

      far from it..

  • Miketyler

    Id rather use my 20 year old perlys map then use apples, probably still more accurate

  • http://www.facebook.com/shakur.ali.963 Shakur Ali

    I think bring Scott back give he Another Chance

    • maurid

      Hmm… “Give him another chance”. You see, there have been 5 iOS versions after the first one, which means he has had 5 chances to make things better. Believe it or not, I don’t think this is just about the Maps. The last time iOS was innovated was when they added the possibility to change the background wallpaper. Scott Forstall was a bullshitter, he just made things look good on commercials.

      • @dongiuj

        That sounds like apple all round when talking about the iphone after the 4.

  • Cody

    Why not just allow google maps and let the people decide which works best for them

    • Gus Me

      Because they know what most people would choose?

    • jose castro

      they should make both of them apps to purchase from the app store

  • harry89

    i havent had problems with apples map. always get me to the right place… idk why ppl r complaining a lot… they r like a constantly pain in the ass

  • http://twitter.com/e420kush e420Kush

    I admit Apple’s maps are not the greatest, but you know what, google maps got me more lost than apples maps durning black friday shopping. took me to a store that did not exist. Asked Siri to find the same store, bam, “do a uturn in 300 yards” got me there with no problem. So all maps have their issues. I for one have had no issues with IOS6 maps.

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    Tomtom is the best there is and apple should have bout tomtom and used it as the back bone for the mapping app…

  • http://twitter.com/R1ng0_Starr Ringo Starr

    Apple should acquire TomTom

  • Dan

    Fire Eddie Cue.

  • AndyDontCare

    No real issues here. Only one time it led me further down the road than I should’ve gone. I think the maps are powered by TomTom, which is what my GPS is. However, I think the font sizes are a little difficult to read with my phone sitting in the mount.

  • Guest

    Agreed. The maps are great & road names are accurate, but points of
    interests are virtually non-existent in Malaysia. A search for any
    business will point you to somewhere in Europe or the US.

  • iamnotfan

    Just search
    ” Apple Nagoya”
    In iOS map and google Map.

    (Yup I live in Nagoya.)

  • https://twitter.com/MrElectrifyer MrElectrifyer

    Gladly staying on iOS 5.1.1 with several adblocking entries in my hosts file to take care of my local spy friend Google, as a pedestrian.

    Simply using the best for navigation on iOS, TomTom.