Apple announces sales of 3M new iPads in 3 days

By , Nov 5, 2012

Apple just announced that during the opening weekend it sold three million units of both the iPad mini and the fourth-generation iPad with Retina display, exceeding the three million iPad 3 tablets sold over the course of four days back in March. It’s also double the 1.5 million Wi-Fi-only iPad 3 units Apple confirmed it sold in March. Though it did not break down sales by model so we don’t know how many iPad minis the company moved, Tim Cook noted Apple “practically sold out of iPad minis”. Piper Jaffray analyst Gene Munster predicted sales of 1.5 million iPad minis over its opening weekend…

Shares gained more than $7 on the news compared to Friday’s close. In pre-market trading today, before the release hit the wires, Apple was down nearly $4.

According to a media release, the company is on pace to bring the Wi-Fi + Cellular versions of both iPad mini and fourth-generation iPad to the United States and “many more countries” in a few weeks, including mainland China.

While Apple did not divulge iPad mini sales, it noted that demand for the smaller tablet exceeded the initial supply. While many of the pre-orders have been shipped to customers, the company wrote, “some are scheduled to be shipped later this month”.

At the time of this writing, the US online Apple store quoted a two-week delivery estimate for the iPad mini and 3-5 days for the fourth-gen model.


Chart via MacStories. Data excludes sales for the new models.

According to Fortune, Gene Munster Munster believes Apple will sell “at least five million iPad minis this quarter”.

Both new iPads hit 34 markets last Friday: the United States, United Kingdom, Canada, Australia, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden and Switzerland.

 

In comparison, it took 28 days to sell one millionth iPad back in 2010. And in March of this year, Apple over the course of four days sold three million units of the then-new iPad 3 in ten countries, 1.5 million of which were Wi-Fi-only models.

Of course, the smaller iPad launched in 34 countries versus just ten markets for the iPad 3 (the cellular version rolled out to 25 more markets a week later). Some are still confused as to how many iPad minis the company exactly sold.

Apple spokeswoman Natalie Kerris confirmed that the three million number is only for the the iPad Mini and the fourth-gen iPad, excluding iPad 2 which is still on sale.

CEO Tim Cook said in the release:

Customers around the world love the new iPad mini and fourth generation iPad. We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.

Apple certainly thought sales data was worth sharing, but what do you think

Do these numbers bode well for the iPad?

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  • CollegiateLad

    Does a cool billion over the weekend bode well???

    • http://twitter.com/Mallouk_ Mallouk Malek

      @CollegiateLad:disqus well 3M (unit sold) x 329$ (minimum price for both devices) = 987M Dollars… so yes… they should have got beyond the billion :D

      • CollegiateLad

        I’m in agreement!!!!

      • http://twitter.com/El_Barto_01 El Barto

        Not all were iPad minis

      • http://www.facebook.com/ledzeppelin96 Stanley Traub

        Well no, your also forgetting the pretty high costs to make the tablets themselves :P

  • MagicDrumSticks

    I was not one of these numbers. Nor will I be.

    Do you hear me apple? I want a damn retina display!

    • http://twitter.com/rickz97 Ricky

      Me too. Until the mini have retina display led flash for camera stock and weather widget, i will not buy it

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        retina you will get but widgets?? nope unless you jailbreak.. but jailbreaking ipads is now illegal

    • CollegiateLad

      Retina is nice. It’s the one thing that prevents me from scoring my Mini a perfect 10. Not a deal breaker but it certainly would be nice to have. Like the Verge, I score it a 9/10 though.

      • http://www.facebook.com/ledzeppelin96 Stanley Traub

        I may be an iSheep, but there is just no justification for buying the iPad mini. I checked it out yesterday and it is just a complete waste of 330 bucks. So is the full-size iPad. They are just there to suck out the money out of your wallet.

      • CollegiateLad

        Cool… I love it. And so does my wallet.

      • PereZ!

        Id rather buy the mini than the ipad 4.

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        I was really expecting the ipad 4 to be supper dupper fast but it actually is the exact same as the ipad 3 except in rendering 3d graphics…lol

      • MagicDrumSticks

        You do realize that most revirw sites are endorsed and paid by companies right?

        I fail to see how it’s a 9/10. Ok do it doesn’t have a retina that’s fine. But then they put a year old processor inside and expect us to pay 330?

        That should be a crime.

        6/10

      • CollegiateLad

        Right. Apple paid them. And they paid me too. lol

      • http://twitter.com/nAcolz Acolz

        Noone pays reviewers. That’s the dumbest thing I’ve ever read. You have to ask for products for reviews and not all the companies will give you a sample product. But mainly noone will ever pay you for a review, that’s not how it works.
        Edit: Typo

      • f1ght3r

        The dumbest thing I’ve read today is “That’s the dumbest think I’ve ever read.”

      • http://twitter.com/nAcolz Acolz

        Dude just a typo, sorry… That can happen, English is not my first language.

      • f1ght3r

        It’s all good man, I’m just messing with you.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      yeah i played with the ipad and i really wanted to like it … but i immediately noticed the retro low res display with is jagged type and blurry images… compared to my 4S and ipad 3….. i will wait for the retina version

  • SetMeStraight OrAmIRight

    Sales are great but in a week, report how many returns existed please

    • CollegiateLad

      I don’t know if you have ever seen any of Apple’s satisfaction surveys, but they are through the roof. Apple typically has very low return rates(even the iPhone 4 with antennagate was less than 1%). There appears to be an umbrella effect with their products, once people buy one Apple product, they tend to buy many more. An iPod classic made me an Apple fan. I ditched Windows and have never looked back.

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        true most folks love anything with an apple logo…lol me too.. but i dont love iPad min cause it like buying a small ipad 2 and in 2012 thats a bad move

    • http://twitter.com/El_Barto_01 El Barto

      I was at Verizon once returning an iPhone (cause I wanted a different color) and the girl was shocked when I say iPhone and returned on the same sentence. She did say that android is another story those comeback at 10-15 % rate

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        you did an exchange not a return…lolo

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    number 1 Christmas gift aside form iPhone 5 and ipod touch will be ipad mini every woman and child wants it

    • http://twitter.com/nAcolz Acolz

      Not only children, I am 17 and I think it could be good as I have the old iPhone 3GS. I would use it in school, for web and all-around use. It seems like a good deal. I don’t want the normal iPad because it’s too large imho. (Of course if someone gave me an iPad for free I’d take it right away) :D

  • f1ght3r

    Apple simply did not release an iPad mini with Retina because the next iteration’s big selling feature will be Retina. I do like Apple, but c’mon, not everyone out there are idiots to pay $329+ for a smaller iPad 2.