Apple increases app prices in some European App Stores

By , Oct 25, 2012

Bad news for iTunes users in Europe this afternoon. Several reports are coming in that Apple has upped the pricing on App Store apps, with base prices increasing from €0.79 to €0.89 in several markets on the continent. The change has been confirmed in Italy, Germany, France and several other European countries…

Why the price hike? The Next Web is reporting that it could be related to local tax increases:

“The amount of increase in each country appears to be caused by an increase in local taxes in many countries. Apple is based in Luxembourg for tax and VAT purposes with regards to sales in the EU, so an additional cost is passed on to developers. This puts their cut closer to 60% in the EU, rather than the 70% Apple pays developers elsewhere. But that isn’t anything new. There does, however, appear to be a slight increase in the cut Apple takes due to taxes which puts their cut at nearly exactly 59-60%.”

The change could also have something to do with the decline in the strength of the Euro over the past year. Just like the rest of us, most of Europe is currently facing an economic crisis.

It’s also worth noting that Apple’s European App Stores have been undergoing significant maintenance today, as it has added support for 8 different types of new currencies. So the price changes could be some sort of temporary error, but it’s unlikely. MacStories has a list of the new supported tenders:

  • Russia: Ruble
  • Turkey: Lira
  • India: Rupee
  • Indonesian: Rupiah
  • Israel: New Shekel
  • Saudi Arabia: Riyal
  • South Africa: Rand
  • UAE: Dirham

This is kind of a strange development, especially since there was no mention of it on Apple’s conference call earlier today. We’ll keep you updated, and let you know if Apple comments.

European readers, are you seeing the pricing changes?

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  • http://www.fitnesspointapp.com/ Fitness Point App

    I’m a german developer and yes, I can see the changes. Apple also increased their cut from developer earnings to 40%. Just got a new iOS Paid Applications contract amendment.

    • Tr1pTr0p

      Apparently, a hundred billion in the pocket isn’t enough. What a bunch of greedy fucks! Unbelievable. Can’t wait to hear all the fanboy excuses!

  • http://twitter.com/abdulmailkALH ✅ABDULMAILK Alhassan

    yes Saudi Arabia: Riyal !!!

  • https://twitter.com/AndyScanny Darkstar1062

    this only shows that raising taxes hurts everyone.

    • Falk M.

      Whilst I think this is a bad surprise, I think it merely shows that ONE country being the factor for all the other countries on that continent “suffering” is a bad thing.
      (Also, Apple could have tried to be more fair with their split or is “Apple’s split” before taxes?)

      Also, this is totally leaving out what can be done with raised taxes – the fact aside that I’m sure there a lot of taxes wasted or spent for stuff I’d rather not support.
      But saying that ANY tax hike is bad, is completely delusional.

    • http://www.fitnesspointapp.com/ Fitness Point App

      The taxes in Germany did not changed. So why the price increase in all EU countries?

      • Tr1pTr0p

        Because apparently shipping the app overseas costs extra.

  • http://twitter.com/ahmad_sfeed F.A.♥.4.ever

    why dubai !! i mean its like one month iphone 5 is in all apple stores and dubai still didn’t give iphone 5 !!

  • Yuri

    I feel nothing for the currency i am paying in. Apple must start to wake up and give a bigger app selection in South Africa.
    This week i had to use installous just to get angry birds

  • http://www.facebook.com/moun11 Mounir El Fakiri

    Jup, they also changed it here in the Netherland :( Our VAT has also been increased from 19% to 21% since 1 Octobere

  • hotdog714

    Weird all of my closest AT&T stores are having a problems with the att network
    Apparently AT&T Network are Down for a couple of hours now. every att store phones that are on display have No Service on them. i and the rest of my friends and family with AT&T phone have No Service. Strange right?

  • czbird

    Prices raised in Czech App Store as well :(

  • samamaa

    Yeah, the same thing in Finland. Two day ago prices were for ”basic-priced-apps” 0,79€, now all of them are 0,89€.. Has this something to do with the VAT raising by 1% and many other taxes rising in overall, maybe. Nah, Apple just has gotten more greedy, I think that’s the case.

  • Brian

    Germany, near Frankfurt, 6degrees and its raining.

    Well i see the new higher prices in the AppStore. I also saw that i must pay 50€ more for ms iPhone 5 , i mean Euro is higher than Dollar and then 50€ more? Come on Apple. Dont rape us. Stop this shit.

  • Marten

    ALL Apps are 10 bucks more expensive. All of them.

  • Christian

    Probably gonna end up like on Apple.com, where US store vs. EU store: 1$ = 1€ <– really bad business for us europeans…

  • http://www.facebook.com/profile.php?id=1603181306 Hazem Mounir Alindari

    In uae that didn’t affect the price at all

  • http://www.facebook.com/xMort Petr Dolejší

    Same here in Czech Republic. I’m not sure about taxes changes.

  • http://twitter.com/arskka ArthurT

    Not only in Europe, also in Mexico.

  • http://twitter.com/mentiroso_diyei David R

    No problem. We can buy itunes cards and download the apps on USA store.

    Anyway Apple never sends invoice with spanish taxes.

    Here taxes rose from 18% to 21%, it is high time that all collapse.

  • http://www.facebook.com/altinakis.george Altinakis George

    Also in Greece too… Sadly in a bankrupted country as ours these things makes the Apple popularity to go down…

  • http://www.facebook.com/altinakis.george Altinakis George

    And believe me 0.79€ is a lot of money already considering the 35 billion App Store downloads…

    Nice company you have here by the way. First time I write here by my name. :-)

  • http://www.facebook.com/people/Faixan-Amjad/100001516853676 Faixan Amjad

    This will cause very bad App Reviews for many Apps (especially the ones
    with In-App Purchases who can buy multiple times) since normal users
    will think it was the developer who increased the price.

  • EpicFacepalm

    I’ll buy my apps with US Account then

  • http://www.facebook.com/visar.abdullai Visar Abdulai

    Same in Macedonia prices are up…by the way a new iphone 4s 16gb costs 630$, 4s 64gb 780$ (and the minimum wage is 200 euros a month)…I got mine from US :)

  • http://twitter.com/fciftci_ Fırat Çiftçi

    Finally, Turkish Lira!