Apple could phase out the iPad 2 for the iPad mini

By , Oct 19, 2012

Apple will discontinue the iPad 2 in order to simplify product choices ahead of next Tuesday’s introduction of a smaller tablet, one analyst predicts. Friday, Rob Cihra, analyst with Evercore Partners, told investors the move would be part of Apple’s goal of providing “clearer product tiers.”

The Cupertino, California-based company uses its engineering prowess in both hardware and software to overcome an otherwise soft technology market. The iPhone maker has increased its revenue by thirty percent this year at a time when demand for PCs has dropped by four percent…

Supporting that point, the analyst (via AppleInsider) predicts Apple will report revenue of $36.5 billion for the just-completed September quarter fueled by sales of 27 million iPhones, 17 million iPads, 4.9 million Macs and 5.7 million iPads. His revenue figure is just a hair higher than the Wall Street consensus of $36.4 billion. Apple is scheduled to deliver the official figures for that three-month period next week, October 25.

Also next week, the iPad maker will likely introduce the so-called iPad mini, its answer to the raft of seven-inchers already on the market (it has to).

As for the popular tablet, Cihra expects seven million of the smaller devices will be sold during the all-important December quarter, bringing the total sales for Apple’s tablets to 26 million units during the shopping period.


The iOS product price spread chart courtesy of Asymco.

Other analysts earlier this week suggested the new iPad could cut into sales for Apple’s larger tablets, forecasting between 15-20 percent cannibalization. However, if Cihra’s thesis proves correct, the introduction of the smaller iPad may naturally winnow the line of iPads, producing a clearer choice for consumers.

Such a reduction in products would not be the first for Apple.

The most dramatic example of such a move occurred when the late Steve Jobs took the CEO reigns. Jobs jettisoned the confusing product line that included printers, computers, monitors and other accessories, focusing instead on just three products.

The same could happen with the growing family of iPads, reducing the options to just two.

Do you think Apple will take the same route with the iPad as it has done with the iPhone, retiring the oldest members, reducing the price of others?

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  • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

    But this means that the iPad Mini will cost 399$ and I doubt the success of an iPad with a smaller screen that would
    cost 100$ less than the iPad 3 and 200$ more than the competition.

    • Obsidian71

      Only if you make the assumption that there will be only one model of the iPad mini. It’s more likely that there will be 3 given the 24 SKU given by recent rumors. This means there could be a $399 iPad mini along with a $299 and even $249 model as well.

      • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

        Well the starting price for the iPad 2 was 399$ but I agree 399$ might be the price of the 32GB model and 299$ the price of the 16GB model. (More variations might exist but I won’t screw the comment with 24 combinations)

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    0smart choice cause there is no need for that obsolete tech anymore anyway… its was cool 2 years ago but now that low res screen and limited ram is just old.. and if apple put a non retina screen on the ipad mini it will be the biggest mistake since the iPhone 4 antenna issue..

    • Obsidian71

      Why? Retina graphics are nice but hardly a deal breaker for many people as witness by the current sales of the iPad 2.

    • CollegiateLad

      I’ll sticky this post for future clam chowder.