We’re counting down the remaining days until the official iPhone 5 launch and if analysts’ estimates and pre-orders are anything to go by, we’re looking to a massive release that should/will easily dwarf any other consumer electronics announcement in 2012.

As part of its preparations for the D-day, the company has provided its retailers with training materials in order to get sales reps up to speed ahead of Friday’s launch of the “boring” handset.

A pair of documents iDB has exclusively obtained communicate eight key messages: thinnest and lightest iPhone, four-inch Retina display, ultrafast wireless, the A6 chip, an eight-megapixel iSight camera on the back, all-new EarPods and improved audio, the new Lightning connector and of course iOS 6 and iCloud….

Apple is advising its retail representatives to show off the handset’s new design (the “Rolex of smartphones” comes to mind) and its four-inch display with widescreen 16:9 aspect ratio, in addition to the new panorama photos feature and other headline iOS 6 features, like Safari improvements, the new Passbook app and Flyover view in Apple Maps.

I have included both documents for your viewing pleasure right below, each in Retina-friendly horizontal resolution of 2048 pixels.


Apple’s internal training docs for the iPhone 5 (left) and iOS 6/iCloud (right).
Click for larger.

Specifically, here are the quick demos Apple is urging resellers to really focus on concerning the iPhone 5 hardware:

Showcase new design and display

• Let the customer hold iPhone 5 to experience how thin and light it is and how easy it is to use one handed
• Highlight details such as the aluminum enclosure, polished beveled edges, and Lightning connector

Showcase panorama photos

• Tap the Camera icon, then Options, and tap Panorama. Capture photo by slowly moving across a wide horizontal scene
• Tap the Photos app to show examples of panorama photos

Demonstrate iOS 6 features

• Flyover: In Maps, type “Transamerica Pyramid, SF”, curl up the bottom-right corner, and select Satellite mode. Zoom in, then swipe up with two fingers to see a different angle
• Passbook: Tap the Passbook icon. Flick through the passes with your thumb and pause to show one in depth
• Safari: In Safari, go to a local news site to show how much more you can see of the page on the new display. Turn iPhone 5 horizontally, and tap the arrow button on the bottom right to show full-screen landscape mode

When it comes to iOS 6 and iCloud, talking points include Apple Maps, Facebook integration, Siri enhancements, Shared Photo Streams, Passbook, FaceTime over cellular and new Phone, Mail and Accessibility features.

Of course, these are just key new features as iOS 6 boasts over two hundred new capabilities, enhancements and nice-to-haves. We have a nice overview of them all here.

This stuff is as exciting as training material gets.

On a flip side, Apple’s internal docs offer a nice glimpse into what features – in Apple’s views – constitute the defining capabilities of the iPhone 5.

I’m also sure that sales reps at carriers will be studying Apple’s notes carefully. Matter of fact, I’d bet my shirt they are scrambling as we speak to counter Apple’s competitive advantages with their own talking points.

Customer: I want Apple’s latest iPhone.

Carrier: if you’ll excuse me sir, the iPhone 5 only has a four-inch display, which is really just a centimeter taller than the previous iPhone.

Customer: Yeah, but I really, really want an iPhone 5.

Carrier: May I recommend one of them jumbo-sized Android handsets? They rule the landscape, you know.

Customer: Err… Can I just get an iPhone 5 instead?

Carrier: Didn’t you hear? The next big thing is already here, sir! Here, your 5.5-inch Galaxy S4.

Didn’t you hate how reps had used to talk you into buying a non-Apple smartphone because the iPhone didn’t have 4G (reps get bonuses depending on how many 4G data contracts they sell)?

I wonder whether carriers will put an end to this unfair practice of pushing Android devices over the iPhone now that the iPhone 5 with 4G LTE is here.

Nobody likes telcos (just ask Sebastien).

And don’t get me started on Steve Jobs’s legendary disdain for carriers.

Regardless of sales reps, smartphone politics and marketing pitches, I take it many of you will upgrade to the iPhone 5?

Mine’s already ordered from an Apple store in Germany and I can’t wait to get my hands on it some time next week.

  • iFuture

    I know it has nothing to do with this post but should I buy the iphone 5 or the Galaxy S3?
    I cant decide.

    • Go for the iPhone 5, but of course, I’m very partial 🙂

      • iFuture

        Thank you for your answer 🙂 but why should I go for the Iphone 5, in your opinion ?

      • It really depends on what you expect from the phone, what is your use case. I have both, android phone Xperia S and iphone 4S and both are great OSes. But I like the android OS more recently so I made android phone my primary…

      • Guest

        iPhone runs more fluidly in my opinion, maybe its just me but i love very sensitive displays, featured in all iDevices, and the gs3 is just not as sensitive. Of course, jailbreaking. Android users believe that jailbreaking is the same as their rooting, creating pirated apps and steal the hard work of developers, i strongly dislike this and i have no pirated repos or tweaks on my iPhone. iPhone tweaks are infinite and have almost every feature or theme you could ever want on a mobile device, like intelliscreenX, DashboardX which adds widgets to home screen and Barrel for homescreen effects. I think that almost 70% of Samsung fans find iOS boring because they dont jailbreak, and will change their mind if someone explains to them. The gs3 advert is just immature, what is the truth is iPhone runs more fluidly in my opinion, maybe its just me but i love very sensitive displays, featured in all iDevices, and the gs3 is just not as sensitive. Of course, jailbreaking. Android users believe that jailbreaking is the same as their rooting, creating pirated apps and steal the hard work of developers, i strongly dislike this and i have no pirated repos or tweaks on my iPhone. iPhone tweaks are infinite and have almost every feature or theme you could ever want on a mobile device, like intelliscreenX, DashboardX which adds widgets to home screen and Barrel for homescreen effects. I think that almost 70% of Samsung fans find iOS boring because they dont jailbreak, and will change their mind if someone explains to them. The gs3 advert is just immature, what is the truth is iPhone runs more fluidly in my opinion, maybe its just me but i love very sensitive displays, featured in all iDevices, and the gs3 is just not as sensitive. Of course, jailbreaking. Android users believe that jailbreaking is the same as their rooting, creating pirated apps and steal the hard work of developers, i strongly dislike this and i have no pirated repos or tweaks on my iPhone. iPhone tweaks are infinite and have almost every feature or theme you could ever want on a mobile device, like intelliscreenX, DashboardX which adds widgets to home screen and Barrel for homescreen effects. I think that almost 70% of Samsung fans find iOS boring because they dont jailbreak, and will change their mind if someone explains to them. The gs3 advert is just immature, what is the truth is iPhone runs more fluidly in my opinion, maybe its just me but i love very sensitive displays, featured in all iDevices, and the gs3 is just not as sensitive. Of course, jailbreaking. Android users believe that jailbreaking is the same as their rooting, creating pirated apps and steal the hard work of developers, i strongly dislike this and i have no pirated repos or tweaks on my iPhone. iPhone tweaks are infinite and have almost every feature or theme you could ever want on a mobile device, like intelliscreenX, DashboardX which adds widgets to home screen and Barrel for homescreen effects. I think that almost 70% of Samsung fans find iOS boring because they dont jailbreak, and will change their mind if someone explains to them. The gs3 advert is just immature and incorrect, read the news on CNN. I have heard a thousand times that bla bla bla iPhone 5 no change. As if the galaxy note 2 wasnt a large gs3… but i am not forcing you, ultimately the decision is yours ;D.

        (For other readers not iFuture->) inb4 “Fanboy “Bullshit” “iSheep” (You are so ignorant)

      • iFuture

        I needed some expressions from other users because i never had a other phone than the iphone

        I think i will stick with the iphone

        Thanks for your reply !

    • I pre ordered an iPhone 5 for £529 and won a bidding on a GS3 for £350. I’ll get rid of one of them but I gotta try them both… The GS3 would cost me 180£ less though so that alone is an advantage.

      • iFuture

        Yes the price is one advantage for the gs3

      • And raw number of features, too. Here’s what I’m talking about (watch?v=Rt-Sa1IaIuM and watch?v=FiK4FtTlp8o). However, if you prefer having an ecosystem (iTunes, App Store, etc.) and overall, better design, go with the iPhone.

      • iFuture

        Its really hard to decide. I hope I make the right decision.

        Thanks for the reply anyway !

      • ali_plus

        The country I lice in… We don’t get contract phones. So the thing which comes in mind before buying is the resale value. And Apple has the highest resale value all over the world. (No one likes Samsung In middle east)

    • ghulamsameer

      In terms of value, the iPhone 5 would be more practical because it’s newer. The GSIII has been out for some time.

      • iFuture

        Yeah i had that in mind recently when I searched the resale price for it
        I get more money for my 4s than i would get for a gs3.

  • I can’t wait I hope it sellings like mad coz I’m sick of people crying about it buy wot u like and like wot u buy :-/

  • Actually that iphone 20 has 40 rows of icons so iphone 40, and the S3 is made of plastic so its really easy to penetrate that shield

    • You have too much time on your hands to count all those rows 😉

    • Mark Leeuwis

      And where do you get the idea that all plastics are weak? I’m not saying the S3 is strong, but not all plastics are weak.

  • Is iOS 6 gonna be untethered almost right away for the iphone 4 do you reckon? no update for me until it is.

    • Kok Hean

      No

  • That’s exactly how the convo went with the Verizon rep when I was trying to get my 4. This time I was smart and just preordered the 5 from apple. Friday can’t come quick enough.

  • katch

    You guys need your facts straight how s3 has got more tweaks and features without rooting then the whole iPhone repos and shiz. Afterrooting we can install custom ROMs which people customise which have really cool features but I phones are for simpletons and people who just want a good phone nothing else.