Just because the rumor mill is focused on the next iPhone and iPad Mini right now, doesn’t mean it’s forgotten about the Apple television. The consensus still seems to be that the Cupertino company is working on a TV set.

The latest bit of speculation on the topic comes from DisplayMate’s Raymond Soneira. The CEO says that he believes that the rumored Apple television will feature a display with its popular Retina technology…

CNET reports:

“Soneira believes Apple will continue to adopt Retina across all “premium” products, including the Apple TV. But it’s less about the intrinsic Retina technology than it is about consistency, he believes.

“My…theory is that color consistency and accuracy among all Apple devices is more important for Apple than Retina display resolution and will be the strategic basis for the eventual launch of an Apple Television,” he said.”

This one’s not hard to swallow. If Apple really wants to take over our living rooms with a new TV set, you can bet that its display tech will be top-notch. In fact, Soneira believes that this is one of the reasons why Apple can’t achieve its ‘TV plans’ with a set-stop box — because current sets don’t offer proper picture quality (and if they do they’re well out of reach for the average consumer).

The CEO’s consistency theory also makes sense. Think about iCloud and Photo Stream, and how they work across the iPad/iPhone/Mac. Add a TV to that equation, with a Retina display, and it’s not hard to imagine how Apple could market it. “Take a picture here (showing an iPhone), and it looks just as beautiful here (showing an iPad), as it does here (TV set).” You get the idea.

Rumors of an Apple-branded television have been bouncing around for several months now, with release dates ranging anywhere from April to December of this year. The lack of any supply chain or production evidence, however, suggests we won’t be seeing it anytime soon.

What do you think, Apple TV set with Retina display?

  • Might be possible in the future.It would kill all display on the world

  • samdchuck

    At the distance you’re sitting from your TV chances are you already have a retina display in your TV.

  • What’s wrong with the top border of the screen in that image of a “TV”? It’s hurting my eyes.

    • Look again^^ The photo is shot from a strange angle 😉

      • a very poor angle considering where it cuts off.

  • just means that apple will use a 4k display that are already coming.

    • SimonReidy

      That’s certainly possible. Retina resolution as defined by Apple, factors in distance, as there’s only so much detail our eyeballs can pick up. 4K more than delivers “retina” resolution.

      However that leaves the question of content. There’s not a lot of point in just upscaling 1080p content to 3840×2160. There is no consumer 4k format available, and there’s no way people would have the bandwidth to stream 4k content even if there was.

      All of this will be possible in the future of course, but that means the AppleTV is still a long way off.

      • Falk M.

        F that sh**.
        Give me 4K already, I’ll figure out myself how to get the content on there! 😛 ;)D

        BR-XL anyone? 😉
        (Oh I know Apple is a no-optical fetishist, doesn’t mean I can’t put the HDMI ports to some good use though! 😉 )

        I know I’m dreaming here. 😀

      • SimonReidy

        hehe. Yeah you are dreaming. Nice dream though. I share a very similar one 🙂

  • Ivan Peace

    they should put a front camera to facetime

  • Why do people keep posting these “Apple TV will be Retina!” stories? You’re damn right it’ll be retina. My 1080p TV in the living room is retina because of the farther viewing distance. It’s just silly.

  • samdchuck

    Actually, I didn’t. But I have a brain and understand what Apple meant when they did their explanation of the retina screen when they put it in the iPhone.

    • That’s cool. I’ve said the same thing as well. You check out the gizmodo article on it, it is a good read!