iMac user Sergey Brin “always admired Apple’s products”, I call BS

By , Apr 18, 2012

A recent newspaper interview has caused quite a stir when the blogosphere lit up yesterday with controversial observations from the mouth of Google co-founder Sergey Brin. In a nutshell, Brin painted Apple and Facebook as major threats to Internet freedom because neither company’s been open enough, at least in the search giant’s view.

This from a guy whose company’s been seriously lacking openness in many competitive categories. Naturally, a backlash ensued, prompting the engineer to set the record straight and clarify what he called “distorted secondary coverage”.

No, he did not mean what he said and yes, in case you were wondering, he is loving his iMac. I call BS on this one, here’s why…

Brin gave an interview to London’s The Guardian newspaper last Sunday and it would have probably gone unnoticed had it not been for his dissing of Apple over “balkanizing the web” and Facebook for threatening the open Internet.

The blogosphere picked up the story and it bit Brin in the you-know-what.

Sure it got blown out of proportion – that’s exactly what happens when one presents one’s ambiguous views to the press. Those pesky journalists smell blood and before you know it, an interview snowballs into a PR catastrophe.

Following what Brin described as distorted secondary coverage, he turned to his Google+ profile to set the record straight. Apparently his primary concern was “government filtering of political dissent” rather than Apple and Facebook:

Today, the primary threat by far to Internet freedom is government filtering of political dissent. This has been far more effective than I ever imagined possible across a number of nations. In addition, other countries such as the US have come close to adopting very similar techniques in order to combat piracy and other vices. I believe these efforts have been misguided and dangerous.

As for Apple and Facebook running closed ecosystems not crawlable by the almighty Google search engine?

Well, apparently he doesn’t think “this issue is on a par with government based censorship” after all.

Time to revisit that quote from The Guardian interview:

I am more worried than I have been in the past. It’s scary. [...] There’s a lot to be lost. For example, all the information in apps – that data is not crawlable by web crawlers. You can’t search it.

Brin is clearly in damage control mode.

He also went to great lengths in order to appease to Apple fans. And who could blame him: by some pretty doggone accurate estimates, Google earns four times more advertising-based revenue on iOS than through their own Android platform.

He wrote:

I have much admiration for two of the companies we discussed – Apple and Facebook. I have always admired Apple’s products. In fact, I am writing this post on an Imac and using an Apple keyboard I have cherished for the past seven years. Likewise, Facebook has helped to connect hundreds of millions of people, has been a key tool for political expression and has been instrumental to the Arab Spring. Both have made key contributions to the free flow of information around the world.

A few observations here…

  • Brin is not using a Chromebook
  • Come on – it’s an iMac, not an Imac
  • Bitching about Apple’s ecosystem being closed is a sleazy way of dismissing your competitors – as if there’s something wrong with Apple providing vertically integrated solutions that just work or Google striving to become Jack of all trades even if they’ve only managed to master search
  • Google missed the social bandwagon and then came late to the party bringing their own Facebook rip-off, the Google+ thing
  • Android, another me-too product, is directly inspired by iOS
  • Openness? Right. Two examples: Google Play and Search Plus Your World. Neither product is exactly open in Google’s definition of openness.

Somebody call Eric Schmidt as clearly adult supervision is still needed at Google.

And don’t get me started on Google Glasses or this week’s recent Gmail outage.


Google Shuts Down Gmail For Two Hours To Show Its Immense Power

Google CEO Larry Page also isn’t doing his company any favor in the courtroom.

Plus, he’s changed tune and is now saying that Android is important, but not critical to Google.

I’m puzzled.

It wasn’t that long ago that Page said Android was “on fire”.

I was under impression that Google spent $12.5 billion on Motorola Mobility so they could protect booming Android business from patent lawsuits. Unless, of course, Page realized what a costly and messy mistake the Motorola acquisition really is.

As for Brin not caring about his intentional Imac lOwercase – well, I do.

Note to Brin: next time you go to press to talk openness, be classy and do it with style. Like, dunno, Tim Berners-Lee.

I’m eager to hear your opinion about Brin’s interview and today’s clarification down in the comments.

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  • http://www.GoldenGateDomains.com/ Golden Gate Domains

    Was his “apology” given while he was riding on board his private 747 Jet???

    Or, was he on his 747 while it was parked at the Moffet Field – the Government’s NASA Facility – by who’s authority a private citizen can do this is still a mystery to many tax paying citizens who don’t have their own private jet….

    Brin claims to be worried about “government’ censorship… OH REALLY?

    Well how about Brin’s YouTUBE recent censoring of Presidential Candidate Herman Caine?

    Agree or disagree with Mr. Caine, he was STILL CENSORED by YouTUBE/Google unfairly!!!

    At least Facebook lets Herman Caine post his opinions and videos there.

  • Anonymous

    Lol the author won’t write “ass” in his article, but will claim that Brin was “bitching”? HAHAHA

  • Anonymous

    Your “observations” are ridiculous. I had to laugh when you said Come on – “it’s an iMac, not an Imac”, especially since he put it up on his google+ and not on some professional website. I’ve never known someone so into his Apple products that he has to spell the item right.

    It’s an obvious PR healing reply, but heck who cares, it’s his opinion. Just like what Jobs thought about Microsoft and Android.

    But jeez, I better send you the “New macbook pro” scent here from Australia so you can sniff it and calm down Sebastian

  • http://twitter.com/99metanight Jack T ;)

    This report is extremely biased, and is not giving both sides of the story. Also it really doesn’t matter how you spell iMac, some people just arent as tech savvy as others. You need to do give the readers more information on both sides.

  • http://profile.yahoo.com/JBTKCUUGAIUFHHDWKAGBOAG3IQ adamr

    Not sure if it was sarcasm but you DO KNOW that onion new is fake right?

  • http://uri.cl/ Uri

    The Onion… the best website to quote. #facepalm

  • Anonymous

    I’m sorry but to me this article wreaks of elitist ifanboism. You’ve clearly cherry-picked information to suit your opinion about Google and disseminated everything Brin had to say, then distorted it for Apple fans to get angry about.

    Well, I’m an Apple fan and I understood Brin’s comments perfectly and took no objection to them or his clarification. I’m actually more offended by this post attempting to discredit him.

    Auto-correct often incorrectly changes iMac to IMac. You’re really basing your call of bullshit around an auto-correct error or typo?