First Time Smartphone Buyers Prefer Android Over iPhone

By , Feb 6, 2012

According to research firm NPD Group, Apple has passed up Samsung and LG to become the #1 selling US handset brand in the fourth quarter of 2011. Between the iPhone 3GS, iPhone 4 and iPhone 4S, the iPhone accounted for 43% of the US smartphone market, even though Android’s market share increased to 48%.

Combined, iOS and Android devices accounted for over 90% of US sales, leaving Blackberry, Windows Phone and other mobile OSs under 10%.

The NPD went on to say that 57% of first time US smartphone buyers go with an Android device, while only 34% of first time buyers purchased iPhones…

That number is due most likely to Android having at least one handset on most major U.S Carriers, not to mention the sheer number of Android devices available.

Out of the three iPhone models available, the iPhone 4S easily took the top spot as it was favored 5 to 1 despite the iPhone 4 cheaper price tag. Executive director of Connected Intelligence for The NPD Group, Ross Rubin said it was due to the newest iPhone’s “faster processor, improved camera and the Siri speech-driven agent.”

What do you think of the iPhone’s jump? Are you shocked that price didn’t play a bigger part in choosing which iPhone to go with?

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  • http://www.facebook.com/profile.php?id=100000632085147 Cesar Daniel Quiroz

    Correction: First-Time iPhone 4 Buyers Prefer Android Over iPhone, People who´s now have an iphone, iPod Touch, iPad…

    • Anonymous

      I don’t get how 4 people liked this, it doesn’t make any sense at all.

  • http://twitter.com/AfricAZN Etienne Mboumba

    Duh obviously. You can get an android device on prepaid for like 100 bucks. One example is the LG Optimus One. It runs android but of course its not gonna be a top tier smartphone. The iPhone on the other hands costs at least $450 (for the 3GS) when buying outright.

  • http://twitter.com/AngelGaytan2 Angel Gaytan

    This can be a result to consumer knowledge cause grant it, not every person in this world has the prior knowledge to tell the difference between the two type of phones (iPhones & Androids) but also since they don’t know what is being sold to them. The first time buyer in some cases wouldn’t know which one is better than the other. And of course price in general also plays role in this.

  • Anonymous

    Weird cause my first smartphone was an android phone. It now lay peacefully at the bottom of lake Erie. It was a Motorola droid. I couldn’t deal with the lag and the rebooting and the no updates.

  • Anonymous

    The same articles over and over only using the very inflated Q4 results. Post the full year’s result if you want to discuss anything meaningful.