AllThingsD reports that Apple is planning a media event sometimes this month in New York. Apparently, this event will not be related to the upcoming iPad 3 or even the rumored Apple television.

That leaves some kind of advertising or even publishing announcement, which might be the case, since Apple SVP of Internet Software and Services Eddy Cue is reportedly involved.

Cue is in charge of a large swath of Apple’s media units, including the iTunes Store, App Store, iBookstore, as well as iAd and its iCloud services.

What do you think it’s going to be about?