iPhone’s US and UK Share Grows, Rest of Europe Turning to Android

By , Dec 22, 2011

A new report from Kantar Worldpanel ComTech today claims that the iPhone 4S is responsible for a growth in market share for Apple’s iPhone in both the UK and US, with consumers rushing out to pick up Apple’s latest tech.

The situation is not quite so rosy in some of Apple’s other European markets, though, with some seeing a reduction in iPhone demand, rather than the usual increase.

It is better news Down Under, however, with Australia seeing strong iPhone demand and the 4S continuing to “fly off the shelf” as we close in on the end of 2011…

Apple’s iPhone market share rose to 36% in the US last quarter, up from 25% the year before, and it was a similar story in the UK. Apple finds itself with a 31% of the share in that area, up from 21% the last year.

The news elsewhere is not quite so positive.

When looking at market share in France, for example, the stats show a fall from 29% last year to just 20% this time around. Germany’s results are similar – down from 27% to 22%. Both Italy and Spain tell similar stories, a problem that Apple will no doubt be seeking to address as soon as possible.

Unsurprisingly, Google finds itself the main beneficiary of Apple’s loss, with Android picking up the slack.

“The fall in Apple’s market share appears to be Google’s gain, with its Android operating system holding shares of between 46% and 61% in all markets that were analysed. German smartphone buyers prefer the Android platform, increasing its market share of the platform to 61%, with Samsung’s Galaxy S II the most popular handset.”

The reason for the iPhone’s poor showing in some European countries is being attributed to the suffering economies leading purchasers towards being increasingly price-conscious.

[Reuters via The Next Web]

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  • http://www.facebook.com/randle1 Phil Randle

    I would agree with that, I am from Australia and I have mates that work at phone shops here and they have double the stock they had last time and can’t keep them on the shelves, stock is selling out the moment it comes in.

    Though with that being said, economy wise, things aren’t anywhere near as bleak as other parts of the world in Australia, I run a local sports store and we are at a 5yr high, I would bet money that Apple will combat the low European sales by selling the iPhone 4 as a cheap alternative to the 4S and imminent release of iPhone 5.

  • http://www.facebook.com/louiss.lim Louiss Lim

    Most of the happening because of the SIRI ONLY work in US, UK, AUS, how about others country? Even myself currently also skip the iphone 4S, what can I do if without the optimize the SIRI?

  • http://twitter.com/mizter_popo Rizky Ardi Nugroho

    The main reason im gonna buy iphone 4S is the camera. I don’t think that Siri will work well in my country.

  • http://twitter.com/nyangejr Manuel Nyange

    need unlocked phones