Before the iPhone came along, the US smartphone market was dominated by a couple of major players. RIM, Palm, and the few third-party manufacturers that made Windows Mobile handsets ran the show.

But everything has changed over the last few years. Not only has Apple entered the market and overtaken the aforementioned companies, but so have handset-makers sporting Google’s popular Android OS. So, who’s the top dog in the US now?

According to a recent report from Nielsen, a highly regarded marketing research firm, Apple is the top smartphone manufacturer in the US. Nielsen’s research shows that Apple currently has about 28.6% of the smartphone market.

Believe it or not, RIM’s BlackBerry line is still popular enough in the States to put the Canadian company in second place with 17% marketshare. HTC comes in third place with 15.8% of the smartphone market, and then Motorola and Samsung with just 10%.

Obviously, when it comes to mobile OS marketshare, Android wins. But there are three major (and several minor) Android handset-makers, and Apple is the only company producing iOS hardware, so the above-mentioned statistic is pretty relevant.

Keep in mind, however, that Samsung, Motorola, and Apple have all just released flagship handsets, so these numbers could be completely different in 6 months. If you want to read the rest of Nielson’s report, RedmondPie has a great breakdown.

  • wasnt htc suposed to have 20% being 15.8 at android and 4.2 with windows mobile thus making blackberrys the third place?

    • still these are interesting numbers when you realize that blackberrys and iphones have more % that androids

  • Anonymous

    As Cody said, this is a snapshot taken at the end of 3Q2011 producing extremely fluid stats based on “postpaid” footprints that are, by now, already dated.

    My take is that these “tale-of-the-tape” reports will change dramatically on the next two quarters with:

    1. entry-level, two-gen removed iPhones factored in,
    2. RIM dives to irrelevancy,
    3. Android scales to new heights with ICS on the high end *sigh*, and
    4. “postpaid” entry-level phones replaced by cheap Samsung/Android counterparts.

    I think that Samsung/Android footprint will grow geometrically, and may overtake iOS at this clip.

    Just check on Consumer Reports December eval of the new-gen smartphones. Their tests precede the unveilment of iPhone 4S, but reflect mainstream thinking reporting pro’s and con’s between Android and iOS. (You may disagree and rant about Consumer Reports, to little avail.)

    To me it shows where the consumer market is headed. And, I do not mind if iOS parks at 25% down from 28%. It will keep my iDevices improving with each generation, and Apple prices in check after the Apple-tax.

    What is there not to like?

  • I think Apple Wins in both ways, IOS and Manufacturing, Coz 3 major companies come with Android And IOS in only one, Suppose that Android fones jst comes with HTC, or Samsung Or LG Moto etc, Apple is on top there. 😀