With Apple proving that technology companies can indeed make the jump from the drawing board to the street, everyone else is taking a page out of the Cupertino playbook and offering their products directly to customers.
One of those companies is AT&T, one of North America’s largest cell phone carriers. Despite already having their own stores across the country, AT&T’s top brass clearly know that things can be improved when it comes to customer experience in-store.
With an eye on pushing its stores to a whole new level, AT&T is set to open a new concept store in Chicago, and at 10,000 square feet, it’s their biggest yet…
When it opens tomorrow, visitors to the Chicago concept store will notice two giant touch-screens awaiting them, showing everyone that this is no ordinary AT&T store.
Delving deeper into the store, customers will also be treated to a new checkout system that takes its cues from Apple’s own retail stores. Visitors buying products inside the store will find themselves being checked out using a combination of iPads and iPhones. Nifty.
AT&T is trying to differentiate itself in an industry that contains a handful of players that are all competing to offer the best in-store experience.
Are you going to visit AT&T’s Chicago concept store? Let us know what you think!