Ever since Tim Cook and company committed to a $37 billion dollar 4th quarter, analysts have been watching Apple’s every move. The forecast is nearly $10 billion dollars above its previous quarter’s revenue, which was an all-time record for the iPhone-makers.

Getting to $37 billion this quarter isn’t going to be easy, even with the holidays coming up. Apple will have to sell a lot of iPhones and iPads to hit the mark. And this could prove to be extremely difficult, considering some folks believe demand for Apple’s tablet is fading…

BusinessInsider points to a report by Goldman Sachs analyst Bill Shope regarding Apple and its 4th quarter tablet sales.

“The new Hon Hai forecast implies more limited upside to iPad units, which is disappointing for a December quarter. While improving holiday demand into late November could certainly push the momentum in the other direction, we believe it is prudent to assume the iPad is facing some near-term demand challenges.”

It’s worth noting that Shope isn’t adjusting his estimates for iPad sales in Q4. But with competitors offering decent tablet-alternatives this holiday season, some of which undercut the iPad’s price by nearly $300 dollars, Apple certainly has its work cut out for it.

Not only are we in a recessing-economy, but we are nearly 9 months into the iPad’s life cycle. With a new Apple tablet expected in early 2012, consumers might be more inclined to hold out at this point rather than spend $500 on soon-to-be outdated hardware.

The Goldman Sachs analyst believes the popular slate is “overdue” for a price cut, and he may be right. Apple doesn’t typically discount its current-gen hardware, but it may have to get a little creative if it wants to deliver on its promise of a record-breaking quarter.

Do you plan on purchasing or receiving an iPad this holiday season?

  • Don’t see demand fading, I see it growing more rapidly than the iPhone did.

    iPhone’s bad point is the price

    iPad price is the good point!

    • Emil Culic

      OMG what are you saying?! the iPad is ridiculously expensive!!!!!

      • Anonymous

        you can say that again….

      • Can you point to a 10″ tablet cheaper than 499$ ?

      • Ben

        Acer Iconia A500. 10-inch Android Honeycomb tablet at $399

      • Anonymous

        Are you retarded? Most other tablets are priced the same and suck for various reasons. The iPad is a household name, just like jello and koolaid, when I show a non prosumer a tablet they say “is that an iPad”?

  • Anonymous

    I love to get it as a gift.
    If I need to buy it, I am 100% sure to wait for new generation which might be out by next 3 months.

  • Actually I have decided to ignore any piece of news that begins with something like “Analyst says/predicts/thinks…” because those people have proven to be a bunch of overpaid morons…!

    • Anonymous

      True, they make money on bad news, make money on good news, nd they even get a bonus! Most is just speculation to manipulate the stock, they know it will get higher, but the past few weeks the stock is declining mostly on these “news” and many dumb people dumping heir stock out of fear, sure I can understand, but guess who is buying their stock? The same analyst and companies that make these news…I don’t think apple cares for stock prices, cash in the bank is their main objective.

  • More & more opportunity for the iPad out there. They are not going anywhere.

  • Anonymous

    so true- I really want the iPad 2 but I feel like the next one is just around the corner… if it were priced at $300 tho I would insta-buy it. (hint hint apple) ;p

    • Anonymous

      The iPad is price at a$500 still similar tablets can’t match that price. Is like asking BMW to give you a 10k sedan…not gonna happen as it can’t be done, sure discounts on old items are going to be good and like the 3Gs the iPad 2 is going to go down in price and help drive more sales and people into apple’s ecosystem next year. Imagine a $399 iPad 2 or a $499 iPad 3 with retina display and quad core processor/Siri, and a gig of ram…plus LTE

    • Anonymous

      The iPad is price at a$500 still similar tablets can’t match that price. Is like asking BMW to give you a 10k sedan…not gonna happen as it can’t be done, sure discounts on old items are going to be good and like the 3Gs the iPad 2 is going to go down in price and help drive more sales and people into apple’s ecosystem next year. Imagine a $399 iPad 2 or a $499 iPad 3 with retina display and quad core processor/Siri, and a gig of ram…plus LTE

  • “Goldman Sachs analyst” = your argument is invalid.

  • Anonymous

    I have 4 nephews…they all want an iPad..and guess what, they already warm the family they don’t want no stinky kindle fires, or check 7 inchers…lol