Oink is the first app from Kevin Rose’s startup, Milk. You might recognize Rose from his previous success story, Digg. The young entrepreneur made a fortune off of his sharing service. Now he’s hoping he has another hit on his hands.

Oink certainly has all of the makings of a hit title: the ability to follow and share photos of things with other users, image filters, and Twitter/Facebook integration. But the photo-sharing software space is already pretty crowded…

So what exactly is Oink? And how does it differ from the competition?

“Oink is an easy way to rate and rank the things around you. Instead of just rating places, you rate the items inside. You could easily find the most popular items on a menu and see if a friend has tried anything there. Then if there’s something you like, it’s just a single press to rate it and share it with friends.”

Although the app is available to everyone, the ability to create an Oink profile is by invite-only. You can still search and browse through photos without a profile, you just can’t share or rank them. It’s a temporary restriction while Rose and team iron out all the bugs.

The good news is that you can request an invitation, and the turnaround time is less than 24 hours. I received my Oink invite on Saturday, and have been using the app ever since. It actually helped me discover a really good nearby burger joint that I didn’t know existed.

Keep in mind though that I live near Portland, Oregon. You may not find anything close to you if you’re in a smaller town. But as more and more people join the service and start ‘Oinking’ things, you’ll obviously have a better chance of finding things nearby.

If you want to check it out, Oink is available for free in the App Store. As aforementioned, it’s easy to request an invitation from inside the app (just enter your email address). Will this be the next hit iOS app? You tell us. What do you think of Oink?

  • Looks promising while I’m a huge fan of kevin rose I’m not sure this project has what it takes to be successful it may find only a niche group of people that enjoy it.

  • Looks neat. Can’t really judge it too much until I can actually start using it, but it might take off. The app certainly looks gorgeous. Website was well.

  • Steve Woolf

    I’m enjoying it so far – Anybody know if there are any perks to building up a lot of “cred” when entering data in Oink (like Foursquare)?

  • Love it! Highly polished and sure does show potential! Well worth the wait!

  • Woah! Really? I live close to Portland, OR too.

    • As do I….anyone have any an oink invite to share?

  • Need To Be Invited Only Can Log in ??

  • I’m already really disappointed and annoyed by all the crap people keep flooding Oink with — so much even that I’ve considered leaving it altogether…! 🙁

    Seriously, I get that all geeks love “Star Wars”, but what’s the point of publishing that on Oink…?! And sure, it’s great that people like their iPhones, we all do…! But what’s the advantage of that information for people who are out and about, trying to discover fun new stuff…?!

  • This has been another Retarded Idea(tm) by Kevin Rose.