The Next Web’s Matthew Panzarino wrote a great article this morning, titled “How Apple will use Siri, Maps and Microsoft to divorce itself from Google,” where he explains how Apple could dump its partnership with Google in favor of its own products, but also by partnering with Microsoft.

Apple and Google have had a tumultuous relationship in the mobile landscape. When the iPhone was launched, Google was a partner from day one. Their map data, YouTube archive and default search option were integral parts of the iPhone experience. […] By using Google’s services, Apple is effectively supporting their competitor’s products to the tune of 250M installed devices. This is something that has to change and Apple knows it. This is why it is currently working, as it has been doing since 2009, to divest itself of as much of Google’s products as it can.

I invite you to read Panzarino’s article as it is full of insights that paint an interesting picture of how Apple might breakup with Google in the near future.

  • Daniel

    I hate yahoo and bing! Apple better not get rid of google

  • i really dont think apple will drop google for searches. and even if they did, im sure people will still change it back to google, or a jailbreak app will come out and make siri search google instead of bing.

    • I don’t think Apple would drop Google either because Google is the best search engine out there. What they could do however is making Bing the default search engine on iOS. A lot of people would probably change it back to Google, but I’m sure even more people wouldn’t even care and leave Bing as default.

  • Anonymous

    i hate bing, stupid name and an infuriating map interface which, for my location, the aerial images are still grainy and haven’t been updated for at least six years 😐

  • Sebastian, just a friendly sugestion from Albion. The little coments red circkle its a huge must in the top of comments on the front page on a mobile version. It kept me and a lot of us opening each article and is better to have it

    • I understand, but unfortunately this is not compatible with our new commenting system. Hopefully they will fix that soon. In the meanwhile, we’ll all have to deal with no red badge.

      It’s very annoying for me too, so I know where you’re coming from with that.

      • Anonymous

        Hi Sebastien, any idea why comments/Disqus takes that long to load? Or maybe it’s because I’m using old-fashioned Internet Explorer? 😛

      • I don’t think it’s slow, but it doesn’t load automatically. For the comments to load, you first have to scroll down, then they will load, usually in a second or 2. It might be slower on Internet Explorer, but it works fine for me on Firefox or Safari

      • Anonymous

        Oh, that’s what I was wondering.. Why it didn’t load automatically. Thanks

  • Adam D

    They better let me switch my search engine back to Google or I’m going to Android.
    (Or I’ll just edit some plists.)


  • Anonymous

    Yahoo and Bing SUCK! Plus, I wouldn’t want an iPhone without native YouTube compatibility. Not that I’d get rid of the phone because of it, but it’s a cool feature to have. And not like this “break up” is IMMINENT.

  • Key word “Could” is the whole juxtaposition of the article

  • I only use Google, hopefully I can keep that and if not, hopefully there is a way to keep it if I’m jailbroken.

  • jo-macral

    I don’t mind if they change default providers, but please give us the ability to chose google.

  • If Apple stops using Google on Siri which is only a filter not a search engine which a lot of ignorant people think it is to come up with answers to your commands. Apple will then switch to Bing from Microsoft who has been trying to dethrone Google as the number one search engine. Siri just picks the best search answer and verbally gives it to you. Sir can also use Bing or Yahoo to search, if you tell it. Apple getting together with Microsoft and dumping Google will be like bedding with a different enemy. Apple, Google and Microsoft are all competing in the mobile market, so siding with one will still make no difference other than Microsoft’s crappy Bing search engine being primarily used over Google the number one seach engine that Siri uses by default, unless like I mentioned earlier you telling Siri to use Bing or Yahoo, Yelp, etc.