Well, that was bizarre. The first “major” anouncement at Apple’s media event this afternoon was Cards; as in greeting cards.

Yes, Cards is an upcoming app from Apple themselves, which will allow end users to create greeting cards right on their iPhones.

Apple will then print it out, address it, mail it, and send you a push notification when it arrives…

Cards is set to go live on October 12th. You will be able to create cards right on your iPhone for $2.99 per card; that includes shipping, the envelope, the whole shebang.

Cards includes 21 different template designs, so there will be sure to be something for everyone.

I can’t say that anyone saw this coming, but I could see this feature being a popular one amongst artsy, and older iOS users. What about you?