The world’s biggest Apple store in London has been transformed into a live streaming hall for the UK press to watch Apple’s iPhone event today. Apple announced yesterday that it will not be streaming its event for the public, but a private video feed of today’s event will be streamed to press members across the pond that are gathered in the Covent Garden retail store.

Journalists in London will be packed into the Covent Garden store to watch the event at 6pm GMT today. The feed will be sent via satellite from Apple’s campus auditorium in Cupertino, California.

Demo units of the new hardware Apple announces today should be available for UK press to look at in the store after the event.

We’ll be covering today’s event in detail, so stay tuned for more.

[photos via Matt Brian]

  • zaba

    all you get a live… nothing better to do

    • Cameron Carlyon

      Shut up why are you reading this then?

    • goofygreek

      learn how to spell @zaba

    • BLTKOT

      ZABA go and suck on a galaxy s2……………….

    • Don’t like it f-£€ off 🙂

  • jo-macral

    @zaba.

    You sir, are an asshat.

  • not_zaba

    @zaba *life

  • Frazzle

    @zaba – Apple fanbois are not only saddos, they are also spelling pedants. I back zaba – long life zaba!